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Upway is a fast-growing marketplace for refurbished e-bikes, having brought over 100,000 e-bikes back to life in just 4 years. The company is on a mission to make electric mobility accessible to everyone through professionally refurbished, premium-quality, affordable, and sustainable e-bikes. Germany is currently the core market, and the company is expanding aggressively across the Benelux region.
As Head of Marketing for Benelux, you will own the complete marketing strategy and execution for this strategic region. You'll be the go-to leader for all marketing initiatives, reporting directly to leadership and driving growth across the full customer funnel.
Key responsibilities include developing and executing a comprehensive regional marketing strategy tailored to Benelux market dynamics; planning, managing, and scaling campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and emerging channels; defining and refining Upway's brand positioning as the destination for refurbished e-bikes; tracking and optimizing critical metrics (CAC, CPS, ROI) to ensure sustainable growth; collaborating cross-functionally with global performance, product, operations, and logistics teams; building, mentoring, and leading a high-performing local marketing team; and continuously testing new formats, partnerships, and creative concepts.
You'll bring 5+ years of marketing or growth experience, ideally in consumer goods, e-commerce, or startup environments. You combine strategic thinking with hands-on execution, with proven expertise managing multi-channel marketing initiatives. You're self-driven with genuine passion for building consumer brands, mobility, circularity, or the e-bike market. You have experience leading small teams and managing agencies to deliver superior outcomes. Native-level fluency in Dutch or French plus excellent English is required. You're resilient, open-minded, and a strong team player.
