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Tavus is a Series B AI research lab pioneering human computing, backed by Sequoia Capital, Y Combinator, and Scale Venture Partners. The company is building AI Humans—a new interface enabling real-time human simulation models that allow machines to see, hear, respond, and engage in meaningful face-to-face conversations. Applications span consumer (affordable therapy, personal training), enterprise (medical assistants, customer service), and developer (API integration) use cases.
You will lead marketing strategy during a critical growth phase, owning brand positioning, product marketing, and category creation as Tavus introduces PALs (consumer AI companions) and expands its Conversational Video Interface (CVI) API to developers and enterprises globally. This role reports directly to the CEO.
The core challenge is that Tavus operates across three distinct markets simultaneously: prosumers discovering AI companions, developers integrating APIs, and enterprise buyers deploying conversational AI at scale. You'll craft both viral cultural moments and rigorous B2B campaigns.
Key responsibilities include:
**Category Creation & Brand Strategy:** Define and own the "human computing" category narrative, positioning Tavus as the definitive leader. Build a world-class brand resonating with developers, enterprises, and prosumers. Drive viral awareness moments and organic growth. Develop compelling messaging across multiple audiences. Lead thought leadership and executive visibility initiatives.
**Product Marketing:** Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise). Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences. Create product narratives, sales enablement materials, case studies, and customer proof points. Partner with product and engineering on feature launches. Collaborate with demand generation to drive qualified pipeline.
**Team Building & Leadership:** Build and scale the marketing function by recruiting, mentoring, and developing high-performing teams across product marketing, content, and brand. Foster a culture of experimentation, data-driven decision-making, and creative excellence. Collaborate cross-functionally with sales, product, engineering, and research. Partner with existing demand generation leadership on GTM execution.
**Requirements:**
- 8+ years of marketing experience, with at least 3+ years in leadership roles at consumer products, high-growth B2B SaaS, or developer-focused companies
- Proven track record building and scaling marketing from early stage ($5M–$50M ARR) through hypergrowth
- Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
- Experience with both product-led growth (PLG) and enterprise sales motions
- Strong storytelling ability; ability to distill complex technology into compelling narratives
- Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
- Entrepreneurial builder mentality; comfortable operating in ambiguity and moving fast
**Highly Valued:**
- Experience marketing cutting-edge AI/ML products or foundational models
- Background at companies that defined new categories or emerged as category leaders
- Technical background or deep comfort working with engineering and research teams
- Experience marketing to multiple personas: developers, technical decision-makers, and C-suite buyers
- Strong network in AI, developer tools, or SaaS communities
