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Electrified Thermal Solutions is building the Joule Hive™, a thermal battery technology that converts and stores renewable electricity as high-temperature heat for industrial applications. The company aims to electrify furnaces, boilers, kilns, and turbines across cement, steel, mining, and chemical industries—currently responsible for 25% of global greenhouse gas emissions. Their first full-scale system is operational, they operate a manufacturing facility producing proprietary E-bricks, have international sales offices, and count major cement, mining, and steel companies among their investors.
As Head of Marketing, you will own the company's complete marketing strategy and execution, reporting to the VP of Business Development. This is the first dedicated marketing hire in a high-growth, venture-backed environment. You will build and execute a comprehensive marketing plan aligned to EU industrial-decarbonization funding cycles and industry conference calendars.
Key responsibilities include:
**Product Marketing**: Develop vertical content for target segments (chemicals, cement, minerals, steel, mining); create lead-generation tools from launch through nurture and sales handoff; produce case studies, webinars, sales enablement materials, and partner co-marketing kits.
**Corporate Marketing**: Build and run an executive thought-leadership program for the leadership team; manage podcast and speaking-slot bookings; oversee an awards program; cultivate relationships with climate-tech, business, and EU trade media analysts and journalists.
**Strategic Planning**: Define the message house, channel cadence, and 18-month marketing calendar; establish and own measurement frameworks (monthly executive dashboard covering placements, share of voice, LinkedIn metrics, lead generation, podcasts, awards, EU coverage).
**Agency Management**: Hold PR and specialist vendors accountable to clear monthly deliverables; run an AI-assisted content pipeline (drafting, monitoring, localization, repurposing); enforce a 48-hour co-publication standard.
**Capital Formation Support**: Partner with the VP of Finance to keep investor-facing narratives current for investor and project-finance conversations.
The role is based in Charlestown (Boston area) with hybrid flexibility preferred. Travel up to 15%, primarily to Europe.
**Requirements**
**Required Experience:**
- 8+ years of B2B marketing experience in industrial, energy, or climate technology
- Proven track record placing stories in tier-1 news outlets and trade press
- Experience running executive thought-leadership programs
- Experience managing agencies against contracted deliverables, including the ability to re-scope or end underperforming relationships
- Demand-generation fluency (HubSpot or equivalent, funnel math)
- Fast, high-quality writing and editing skills
- Experience defining marketing metrics and reporting against them with accountability
- Comfort working with deeply technical content
- Hands-on AI content workflow experience
- Experience marketing into Europe, including European industrial/energy buyers and EU trade media
- Must be currently authorized to work in the United States on a permanent basis; the company cannot sponsor employment visas for this role
**Strongly Preferred:**
- Category-creation experience at a hardware/climate scale-up between Series A and C
- Event program ownership at major industry conferences
- Video production management
