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Speak is an AI-powered language learning platform that has become the #1 English learning app in South Korea since launching in 2019. The company serves learners across 40+ countries in 15+ languages and is backed by top-tier investors including OpenAI, Accel, Founders Fund, and Khosla Ventures.
As Head of Korea, you will own the entire B2C marketing strategy and execution for Speak's largest and most mature market. This is a leadership role with significant scope: you'll manage the complete marketing budget, set channel strategy across influencer/creator partnerships, paid user acquisition, organic/social, and performance channels. You'll drive B2C ARR growth while maintaining the #1 position in the Education category and achieving above 50% top-of-mind awareness in the core segment.
Key responsibilities include:
- Owning end-to-end B2C marketing strategy, audience targeting, messaging, and channel mix
- Growing B2C ARR against market plan while meeting LTV/CAC targets across app and web
- Building, coaching, and retaining a top-tier marketing team spanning Brand, Growth, Partnerships, and Design
- Partnering with Product to test new acquisition and monetization levers (freemium variants, family/bundle offers, new activation paths)
- Creating B2C and B2B synergy around demand generation and market positioning
- Acting as the bridge between Seoul and San Francisco headquarters, translating local Korea insights into global playbooks and vice versa
- Influencing broader Korea office operations and culture as senior leadership, though non-marketing functions will not report directly to you
You'll work with a lean, strong team of marketers and designers and will have the opportunity to hire and develop talent as the business scales. The role offers significant influence over market strategy, budget allocation, and the ability to shape playbooks that will be replicated across Speak's global expansion.
REQUIREMENTS:
- 12+ years in integrated marketing functions serving the Korea market, ideally in consumer tech or high-growth startups
- Proven full-funnel marketing leadership spanning acquisition through retention
- Balance between brand and performance management, with ability to assess marketing value through both qualitative and quantitative measures
- Strong analytical and experimentation rigor; comfort with LTV/CAC modeling, channel economics, and distinguishing signal from noise
- Demonstrated experience building, coaching, and managing marketers and designers across various levels and specialties
- Comfort with ambiguity and bias toward execution
- Native fluency in Korean (language and market/culture)
- Business fluency in English for daily communication with global team
- Ability to travel as needed, primarily to San Francisco HQ
ADDED PLUS (not required):
- Senior leadership experience (director level+) at Series C or similar consumer tech company
- Experience scaling from 1 to 10, creating demand rather than only capturing it
- Deep knowledge of Korea's influencer and creator ecosystem with sensitivity to creative and social trends
- Experience managing or influencing functions beyond marketing in a flagship/regional office
- Personal brand or story around language learning aligned with Speak's mission
