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Lightfield is an AI-native CRM that automatically assembles customer context from email, calendar, and meetings. The company has achieved rapid adoption (5,000+ companies since November launch) and raised a $47M Series A led by a16z. The founding team previously built Tome (25M+ users) and worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.
You will build Lightfield's integrated communications function from the ground up, owning the complete narrative strategy across all channels. Your mission is to make Lightfield the default answer when people ask about modern GTM—whether they're consulting journalists, searching Google, or querying AI assistants.
Key responsibilities include:
**Narrative & Messaging**: Develop message architecture and audience-specific tracks for practitioners, GTM leaders, the AI community, press, and recruits. Maintain consistency across a rapidly evolving company while preserving substance.
**Founder Voice**: Extract and amplify the credibility of founders Keith and Henri across posts, essays, podcasts, talks, and video. Build sustainable processes that don't depend on sporadic inspiration.
**Earned & Emerging Media**: Cultivate deep relationships with journalists, newsletter writers, podcasters, and creators shaping AI and GTM discourse. Secure coverage in publications your buyers actually read, plus placements outside traditional press.
**Customer Stories**: Build a repeatable pipeline for sourcing, interviewing, writing, and distributing customer narratives across formats. Leverage word-of-mouth as a core growth lever.
**SEO & AEO**: Optimize for traditional organic search and emerging AI answer engines. Ensure Lightfield is accurately represented in AI responses through structured content and technical foundations.
**Creator Program**: Identify and partner with creators, operators, and practitioners whose audiences trust them. Build real relationships, not transactional sponsorships.
**Operations**: Establish editorial calendars, style standards, freelance/agency networks, distribution playbooks, and analytics. Scale output through contractors while maintaining hands-on involvement in critical pieces.
**Reputation Management**: Handle scenario planning, rapid response, and judgment calls under pressure.
You'll report to the Head of GTM and hire the team as the function grows. This is a builder's role with significant scope and direct founder collaboration.
**Requirements**:
- Exceptional writing and editing skills with demonstrated range (founder posts, technical explainers, customer stories, press statements, newsletters)
- Portfolio of real artifacts, not presentations
- Proven ghostwriting experience capturing a strong voice
- Established media relationships and proactive news sense with track record of placing impactful stories
- Deep understanding of modern distribution (social, newsletters, communities, creators, search, AI answers)
- Fluency in SEO and emerging AI answer engine optimization
- AI-native workflow with maintained quality standards
- Experience operating at early-stage pace with ambiguity and high standards
- Genuine passion for startups and modern GTM
**Nice to have**:
- 8+ years in content, communications, editorial, or journalism with meaningful time at high-growth tech company
- Experience at technical product company or in developer/data/AI-adjacent space
- Creator or influencer program experience in B2B
- Original research or benchmark report with market adoption
- Video and short-form production experience or on-camera comfort
- Published examples of AI-cited sources
