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OpenArt is a generative AI creative platform used by millions worldwide, building next-generation creative tools that enable anyone to create videos, images, visuals, characters, and stories with AI. You will join as Head of Influencer Marketing to build and lead influencer marketing as a major growth channel from the ground up.
You will own the function end-to-end: strategy, budgeting, creator portfolio development, campaign execution, measurement, and team building. You'll determine where to invest, which creators to build long-term relationships with, and how to scale winning partnerships across YouTube, TikTok, Instagram, X, and emerging platforms. This role treats creators as both brand and performance channels, with accountability for driving measurable customer acquisition and revenue while strengthening OpenArt's position in the global creator community.
Key responsibilities include setting overall strategy and goals for influencer marketing; developing a repeatable creator acquisition engine that scales while maintaining strong CAC, conversion, revenue, and ROI; determining which creator segments, platforms, geographies, and partnership models to invest in; building deep relationships with high-impact creators, managers, and agencies; developing authentic creator-led campaigns with measurable business results; allocating spend across creators and platforms with rigorous measurement; turning successful partnerships into recurring sponsorships, ambassadors, and affiliates; experimenting with new platforms, compensation structures, and partnership approaches; partnering across Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams; establishing processes, technology, and measurement systems to scale globally; and hiring and developing a high-performing influencer marketing team.
You will work in a fast-moving startup environment at the intersection of AI and the creator economy, partnering with creators who are defining new ways to create and tell stories with AI.
REQUIREMENTS:
- 5+ years of experience in influencer marketing, creator marketing, or closely related roles, with a track record of owning and scaling influencer marketing as a meaningful growth channel
- Experience setting influencer strategy and owning significant budgets, not simply executing individual campaigns
- Deep understanding of the creator ecosystem and how creators build audiences, produce content, monetize, and make partnership decisions
- Strong experience sourcing, evaluating, negotiating, and managing creator partnerships end-to-end
- Demonstrated ability to connect influencer investments to business outcomes, including acquisition, conversion, CAC, revenue, and ROI
- Strong understanding of both performance-driven and brand-driven creator marketing
- Experience building long-term creator relationships, not just transactional one-off sponsorships
- Strong creative judgment and ability to recognize creators, content, and formats with breakout potential
- Strong analytical capabilities and comfort making portfolio and budget decisions based on performance data
- Experience managing people, agencies, or external partners, with the ability to build and lead a team as the function scales
- Excellent negotiation, communication, and relationship-building skills
- Highly hands-on and comfortable operating in a fast-moving startup environment
- AI-native and deeply interested in how generative AI is changing content creation and the creator economy
NICE TO HAVE:
- Experience building or substantially scaling an influencer marketing function from an early stage
- Existing relationships with top creators, creator managers, talent agencies, and creator networks
- Deep experience with YouTube and other long-form creator ecosystems
- Experience with affiliate, ambassador, referral, or performance-based creator programs
- Experience in AI, consumer subscription, creator tools, consumer technology, or creative software
- Experience scaling creator programs internationally
