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CodeRabbit is the leading AI code review platform trusted by 17,000+ customers and 150,000 open-source projects, conducting over 2 million code reviews weekly. The company recently closed a $143M Series C at a $1.5B valuation and is building Agentic Change Management—the control layer for software changes created by humans and AI.
You will own the self-serve/PLG growth motion, which already represents 25% of revenue. This is a scaling opportunity: developers and engineers are already finding CodeRabbit, adopting it, and paying for it independently. Your mandate is to systematize and accelerate this organic momentum into a disciplined, multi-channel acquisition engine.
Key Responsibilities:
- Own the complete self-serve funnel from acquisition strategy through channel execution to funnel optimization
- Manage all paid acquisition channels (search, display, social, sponsorships, emerging channels) with clear targets for volume, efficiency, and CAC
- Build and optimize direct-to-developer and direct-to-consumer acquisition programs driving signups, activation, and conversion
- Lead and develop a team of media planners and creatives, setting high performance standards
- Define and track critical metrics (CAC, LTV, ROAS, activation rates) to drive investment decisions
- Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities
- Identify and test emerging acquisition channels before they become mainstream
- Translate channel performance into clear business outcomes for senior leadership
Success means: more developers discovering CodeRabbit through repeatable, scalable channels; paid programs running efficiently with clear attribution and improving unit economics; faster self-serve conversion; growth decisions grounded in cohort behavior and channel economics; and a high-performing, well-developed team operating with a clear playbook.
REQUIREMENTS:
- 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number
- Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale
- Proven track record managing all paid channels (search, display, social, sponsorships) with measurable results
- Experience leading a team of media planners and creatives
- Strong analytical mindset; optimize with data, not instinct, and can prove results
- Ability to balance volume and efficiency simultaneously; know when to scale and when to cut
- Experience in a high-growth startup or scale-up where you've built while running
NICE TO HAVE:
- Experience marketing technical products to developers or engineering teams
- Familiarity with developer tools, AI infrastructure, or modern software development lifecycle
- Experience taking a product from strong organic pull to a mature multi-channel acquisition engine
