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Salary: USD 200,000 - 400,000 / annual
AIOS is building a full-stack AI doctor, currently serving 200k+ monthly patients via Bolt Pharmacy in the UK and expanding internationally. The company is at $450M ARR (up from $7M in April 2025) and is profitable, with ambitious plans to reach $1B ARR by end of 2026 and scale across Europe.
As Head of Funnel Conversion, you are the directly responsible individual (DRI) for end-to-end website conversion rate optimization (CVR) from Meta ads across all countries. You will manage a rapidly expanding Funnel Conversion team organized by country, with each country squad consisting of a Funnel Conversion Lead, Engineer, and Designer. Your role combines hands-on execution with team leadership and strategic direction.
Key responsibilities include:
- Owning Meta click-to-sale CVR across all markets
- Managing and developing country-specific Product Squads, ensuring each Lead deeply understands their target customer and runs a rigorous testing cadence (idea → hypothesis → test → result → learning)
- Holding Leads accountable for their country's landing pages, quiz flows, and checkout experiences
- Guiding macro testing strategy and ensuring the team avoids local optimization when the fundamental approach is wrong
- Working with current tooling (Omniconvert, PostHog, Hex) and improving the analytics and testing stack as needed
- Staying hands-on yourself while building an environment where Leads excel
- Reporting directly to the CEO; this is a high-intensity role with 50–60 hour weeks and regular weekend work
You will be an excellent individual contributor in funnel conversion and create the conditions for your team to be excellent too. The role requires deep customer and marketing understanding, strong hypothesis generation and prioritization, rapid execution, rigorous measurement, and continuous improvement of tooling and processes.
REQUIREMENTS:
- 5+ years leading and running high-volume experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
- Experience and comfort with the scary intensity of high-growth startups
- Ability to think in macro swings and avoid local hill-climbing when the fundamental direction is uncertain
- Strong consumer taste and intuition; ability to recognize when a flow feels dead, cringe, slow, confusing, or magical
- Deep funnel literacy: understanding the ad-to-landing-page handoff, paid efficiency metrics (CPL, CAC, quality score), and LP experience
- Hands-on and autonomous; you've personally owned end-to-end testing from ideation through QA and readouts, not simply managed agencies or teams
- Maniacal about metrics; comfortable in data, naturally curious, able to segment and analyze behavior beyond top-line numbers
- Comfortable with design principles and wireframing; able to work closely with design to execute ideas
- Sufficiently technical that code doesn't intimidate you; you see turning ideas into pixels as part of your remit
- Team leadership: you run a team of strictly A-players and have high standards for excellence
- Willingness to get hands dirty in the trenches; not too senior to grind it out when needed
- Strategic thinking at 30,000 feet while executing in the weeds; ability to ensure the team takes required big swings
- Exceptional meta-skills: autodidact with impressive speed and resourcefulness, highly organized, able to handle multiple concurrent projects and uncertainty
- Agentic and action-oriented; history of being pulled into important problems, taking risks, and excelling in new areas
- Systems thinking; ability to recognize underlying systems and improve them to fix root causes
