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Revolut is a fintech super app serving 80+ million customers globally with products spanning spending, saving, investing, exchanging, and travel. The company is seeking a Head of Enterprise Performance to lead the account-based marketing (ABM) strategy and execution for Revolut Business globally.
In this director-level role, you will define the vision, scope, and structure of the enterprise pipeline generation function. You'll own the global ABM strategy, setting clear goals for pipeline creation, acquisition, and customer expansion. Key responsibilities include:
- Developing and executing the global account-based marketing strategy with measurable pipeline and revenue growth targets
- Leading ABM and partner-led programmes, LinkedIn campaigns, and targeted industry events
- Designing, launching, and optimizing integrated multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity in alignment with Sales
- Implementing data-driven strategies for digital, paid media, ABM, email, webinars, and events to improve conversion rates and ROI (without a traditional marketing automation platform)
- Partnering with Sales leadership on ICP definition, lead scoring, and SLA processes
- Enhancing outbound strategy including messaging, content, and follow-up flows
- Collaborating with Marketing and Operations to build a roadmap for a new marketing automation platform and optimize MQL/SQL scoring frameworks
- Guiding partnerships with Brand and Creative teams on ABM content creation
- Owning demand generation KPIs and ensuring targeting, lead scoring, and funnel mechanics are optimized for conversion and scale
- Tracking and reporting campaign performance, pipeline impact, and ROI to executive stakeholders
This is a hands-on leadership role where you'll shape the enterprise growth strategy for a rapidly scaling fintech company operating in both product-led and sales-assisted models.
REQUIREMENTS:
- 7+ years of B2B demand generation experience, with 4+ years of hands-on experience running ABM campaigns
- Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, ideally in both PLG and sales-assisted environments
- Solid understanding of lead lifecycle, scoring models, and funnel optimization in startup environments
- Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools such as Demandbase or 6Sense, and Tableau/Looker)
- Proven track record executing multi-channel demand-gen campaigns with measurable ROI
- Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights
