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Revolut is a fintech super app serving 80+ million customers globally with products spanning spending, saving, investing, exchanging, and travel. The company is seeking a Head of Enterprise Performance to lead account-based marketing (ABM) strategy and execution for Revolut Business worldwide.
In this director-level role, you will define the vision, scope, and structure of enterprise pipeline generation, focusing on delivering qualified pipeline and accelerating revenue growth through ABM campaigns, field events, and regional activations.
Key responsibilities include:
- Developing and owning the global ABM strategy with clear goals for pipeline creation, acquisition, and customer expansion
- Leading ABM and partner-led programmes, LinkedIn campaigns, and targeted industry events
- Designing, launching, and optimizing integrated multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity in alignment with Sales
- Implementing data-driven strategies for digital, paid media, ABM, email, webinars, and events to improve conversion rates and ROI without a traditional marketing automation platform
- Partnering with Sales leadership on ICP definition, lead scoring, and SLA processes
- Enhancing outbound strategy including messaging, content, and follow-up flows
- Collaborating with Marketing and Operations to build a roadmap for a new marketing automation platform and optimize MQL/SQL scoring frameworks
- Guiding partnerships with Brand and Creative teams on ABM content creation
- Owning demand generation KPIs and ensuring targeting, lead scoring, and funnel mechanics are optimized for conversion and scale
- Tracking and reporting campaign performance, pipeline impact, and ROI to executive stakeholders
Requirements:
- 7+ years of B2B demand generation experience, with 4+ years of hands-on ABM campaign execution
- Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, ideally in both product-led growth (PLG) and sales-assisted environments
- Solid understanding of lead lifecycle, scoring models, and funnel optimization in startup environments
- Expertise in marketing and sales tech stacks including Salesforce, HubSpot, Marketo, attribution platforms, intent data tools (Demandbase, 6Sense), and analytics platforms (Tableau, Looker)
- Proven track record executing multi-channel demand generation campaigns with measurable ROI
- Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights
