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Resistant AI is a fast-growing Series B fintech startup helping financial institutions fight fraud and financial crime with AI. The company is expanding rapidly and seeking a Head of Digital Growth to lead the marketing team's paid digital acquisition and web conversion engine from the Prague office.
You will own the strategy and performance of paid acquisition, website, landing pages, conversion optimization, experimentation, and digital analytics. This is a hands-on leadership role where you'll manage a team responsible for performance marketing and web growth, with approximately 50% leadership and 50% hands-on execution.
Key responsibilities include:
**Paid Acquisition Performance**: Lead paid strategy across Google Ads, LinkedIn Ads, and other B2B channels (Bing, ChatGPT, YouTube, G2, Reddit). Own a multi-million-dollar performance marketing budget and ensure spend targets the highest-impact opportunities. Hire and manage the Performance Marketing Manager while remaining close enough to campaign performance to identify opportunities. Measure paid performance against qualified pipeline and revenue, not just vanity metrics. Continuously evaluate new channels, targeting strategies, and acquisition tactics.
**Website Growth and Conversion**: Treat the Resistant AI website as a growth product. Own the website roadmap and prioritize improvements based on business impact. Hire and manage the Web Growth Manager and Web Developer. Improve conversion journeys across high-intent pages, product pages, use-case pages, campaign landing pages, forms, and demo flows. Build a structured CRO and experimentation program. Ensure campaigns and website experiences are connected with dedicated landing experiences where appropriate.
**Digital Growth Analytics**: Build a clear view of the digital funnel from traffic to conversion to pipeline and revenue. Ensure tracking and attribution are reliable for investment decisions. Build and maintain dashboards showing digital performance across channels, campaigns, landing pages, segments, geographies, and funnel stages. Work closely with RevOps to connect digital activity with HubSpot CRM data and pipeline. Turn data into recommendations and decisions.
**Team Leadership**: Build and manage a team initially consisting of a Performance Marketing Manager, Web Growth Manager, and Web Developer. Set clear objectives, priorities, KPIs, and expectations. Coach the team while remaining hands-on enough to challenge execution. Create strong operating rhythms around planning, experimentation, reporting, and performance reviews. Scale the team as the function grows.
You'll work closely with Product Marketing, Content, Events, Design, SDRs, Sales, and RevOps teams.
The role offers a modern working environment in central Prague with hybrid flexibility, 5 weeks vacation plus sick days, and regular team events and sports activities.
**Requirements**: 6+ years of experience in B2B growth, demand generation, or performance marketing, ideally in B2B SaaS, fintech, cybersecurity, or complex enterprise environments. Proven experience leading and improving team performance. Strong hands-on knowledge of Google Ads and LinkedIn Ads at an operational level. Understanding of website growth, landing-page optimization, CRO, experimentation, and digital analytics. Comfort with HubSpot, GA4, advertising platforms, attribution, and marketing analytics. Understanding of the difference between optimizing for clicks/leads versus qualified pipeline and revenue. Knowledge of complex B2B buying cycles and how digital touchpoints contribute across long sales journeys. Highly analytical with ability to make decisions and act without getting stuck in analysis. Clear communication skills for both specialists and leadership. Familiarity with financial crime, fraud prevention, fintech, or financial services is a strong plus.
