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Betr, founded in 2022 by Joey Levy and Jake Paul, operates the world's first real money gaming super app with over one million paying users. The platform includes Picks, Social Sportsbook, Social Casino, Arcade, and upcoming Prediction Markets. Betr is one of the fastest-growing companies in the industry and the most-followed real money gaming brand on social media.
You will serve as Head of Digital Collectibles, defining, launching, and scaling a new business vertical within the super app. This is a highly visible leadership role with end-to-end accountability for strategy, demand, content, product, compliance, and P&L. You will operate as the founder of a new business line, leveraging Betr's existing brand, media engine, and distribution to one million+ users.
Key responsibilities include:
• Own the P&L and deliver ambitious GMV, revenue, and engagement targets for Digital Collectibles, with accountability for both topline growth and bottom-line performance.
• Define and execute category strategy by establishing Betr's competitive positioning in digital collectibles, informed by market dynamics, collector behavior, and competitive landscape. Translate strategy into clear roadmaps across product, engineering, media, and operations. Define assortment strategy including target collector segments and categories (sports cards, TCG, memorabilia, digital-native assets).
• Build compelling collecting and entertainment experiences native to the super app—pack openings, rips, drops, live breaks, and gamified collecting mechanics. Partner with Betr Media to develop creator-led programming, live events, and content formats that make collecting a spectator sport. Ensure differentiation through trust, authenticity, and an experience rooted in confidence and fun.
• Champion trust, compliance, and responsible play by partnering with Legal and Compliance to navigate regulatory landscapes across jurisdictions. Build authentication, buyer protection, and fulfillment standards that establish Betr as the most trusted place to collect.
• Lead cross-functionally by influencing senior stakeholders and founders to align resources and remove blockers. Drive execution with operator rigor and startup founder adaptability. Build, hire, coach, and retain a high-performing team including entrepreneurial category managers as the vertical scales.
Requirements:
• 5+ years of relevant experience in ecommerce, marketplaces, gaming, collectibles, or consumer entertainment, including direct work with sellers, brands, or licensors.
• Deep experience in trading cards, collectibles, sports memorabilia, breaks/rips, or enthusiast commerce strongly preferred.
• Proven experience owning or influencing P&L, GMV, or revenue targets.
• Strong interest in or experience with live selling, gamified commerce, creator-led marketplaces, or real-money gaming.
• Demonstrated success launching and scaling new business lines from zero to one.
• Ability to operate in a highly competitive category where trust, selection, speed, and experience quality matter.
• Exceptional strategic and analytical skills, with ability to use data to identify patterns, set direction, and iterate quickly.
• Strong cross-functional leadership, negotiation, and stakeholder engagement skills.
• Excellent written and verbal communication skills, with ability to influence at all levels and build trusted partner relationships.
• Comfort operating in a fast-moving, ambiguous, founder-led environment.
