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Quizlet is a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week. The company blends cognitive science with machine learning to personalize learning experiences for students, professionals, and lifelong learners.
You'll join as a hands-on principal designer with a deliberate arc: your first several months will focus on shipping the future of Quizlet—setting the visual and experiential direction of the next-generation AI-native adaptive learning platform and building it yourself using AI tooling. Once you've shipped and gained deep context, you'll step up to lead design across the company, managing product designers and the contractor network behind brand and marketing work. You'll report to the VP User Experience and work daily with product, engineering, and marketing leadership.
In this role, you will design core learning experiences used by 60M+ learners generating 1B+ interactions per week. You'll set the visual and experiential direction for Quizlet's future and ship working prototypes built with AI-assisted design and development tooling. You'll build and maintain design systems spanning product, marketing, and internal tools—systems robust enough that contractors, PMs, and marketers can build with them independently. You'll own how design learns by partnering with user research, data science, and product marketing to turn learner insights and market trends into design standards. You'll execute high-visibility brand and marketing design including campaigns, feature identities, presentations, motion work, and launch moments. As you transition into leadership, you'll hire, develop, and manage designers and a contractor network, owning design quality company-wide with final sign-off on everything shipped. You'll partner closely with product, engineering, marketing, and executive leadership to navigate competing priorities and maintain design velocity. You'll champion an AI-first way of working across design, raising the bar for what one designer can ship.
You bring 15+ years of product design experience including consumer products at significant scale, with a portfolio demonstrating principal-level craft and strong visual taste. You have proven systems design ability, having designed and maintained design systems spanning multiple surfaces. You operate fluently at both strategic and execution altitudes—setting design strategy and creative direction while personally executing polished work at high velocity. You already use AI tools to design, prototype, and ship faster, and you're eager to push that further. You demonstrate strong cross-functional ability, navigating difficult conversations and competing priorities across product, engineering, and marketing with low ego and high effectiveness. You're comfortable with this role's arc: hands-on IC first, leadership second, in a small team where everyone builds.
Bonus experience includes brand marketing or creative direction, agency background with range and speed, motion design and animation skills, experience managing contract designers, genuine interest in learning science and education, and ambition to grow with the role.
