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Pattern is a fast-growing ecommerce acceleration platform that helps global brands optimize and automate growth across 60+ marketplaces (Amazon, Walmart, Target, eBay, Tmall, TikTok Shop, JD, Mercado Libre) using proprietary AI and machine learning. The company processes 66+ trillion data points to optimize advertising, content, logistics, pricing, forecasting, and customer service.
As Head of Demand Generation, you will lead the end-to-end demand gen function, reporting to the Chief Marketing Officer. You will build and execute a multi-channel demand generation strategy spanning paid search, paid social, programmatic, retail media, and emerging AI-driven channels. You own the demand gen budget and make real-time allocation decisions to maximize pipeline and revenue impact.
Key responsibilities include: partnering with the Head of Product Marketing to align messaging and positioning; evaluating and implementing AI tools for campaign optimization, audience targeting, and personalization; building automated lead scoring, nurture, and attribution workflows with the Director of Marketing Technology; analyzing full-funnel metrics (CAC, ROAS, MQL-to-SQL conversion, pipeline velocity); and leading a team of demand gen specialists and channel managers.
You will manage a multi-million dollar paid media budget across multiple channels simultaneously, with deep hands-on expertise in Google Ads, Meta, LinkedIn, programmatic/display, and retail media. You must be fluent in marketing analytics, attribution modeling (GA4, multi-touch attribution, marketing mix modeling), and comfortable making budget decisions from data. Experience with modern MarTech stacks (marketing automation, CRM, ABM platforms) is essential.
In your first 30 days, you'll audit the current demand gen stack and identify quick wins. By day 60, you'll launch campaign optimizations and at least one AI-powered pilot. By day 90, you'll own a documented demand gen strategy and budget plan for the next two quarters, with measurable improvements in CAC, ROAS, or pipeline volume.
The team is data-driven, results-oriented, and collaborative. You'll work closely with Product Marketing, Marketing Technology, Creative, and Event Marketing leaders. Pattern has been recognized by Deloitte as one of the fastest-growing tech companies in North America and by Newsweek as one of the Global Most Loved Workplaces.
