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Salary: USD 166,000 - 214,000 / annual
Justworks is seeking a Head of Customer Lifecycle Marketing to build and scale the Customer Lifecycle Marketing (CLM) function. This role is responsible for engaging and nurturing customers through their entire lifecycle across the Justworks platform, with a mission to systematize customer engagement at critical lifecycle points to drive business growth.
You will own the complete customer lifecycle portfolio spanning acquisition, activation, retention, expansion, and advocacy. Key responsibilities include designing journey architecture and audience segments in partnership with Product Marketing; owning playbooks and processes for core engagement channels (email, in-product, SMS); measuring program impact on customer and platform metrics; and leading a team of three senior individual contributors to develop their expertise and ownership.
You will partner closely with Customer Success, Sales, Product Marketing, Data & Analytics, Product, and Marketing Operations to translate lifecycle strategy into executable systems and processes. The role requires both strategic vision—setting direction for the function and its priorities—and hands-on execution, including designing thoughtful, data-driven customer experiences that leverage AI and agentic solutions to increase personalization and impact.
Justworks is a B2B SaaS platform helping small and medium-sized businesses manage HR, payroll, benefits, and compliance. The company operates with a platform business model featuring expansion motion, and you'll work in a data-driven, iterative environment focused on customer outcomes.
REQUIREMENTS:
- 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with expansion motion and SMB target customers
- Demonstrated track record running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes
- Experience building thoughtful, dynamic customer-facing experiences using customer data and interaction signals beyond simple email sequencing
- Expertise using AI to automate and personalize customer experiences, with eagerness to leverage next-generation agentic lifecycle marketing solutions
- Proven ability to develop effective partnerships with Content, Product Marketing, Marketing Operations, Customer Success, Sales, and Product teams
- Demonstrated leadership experience setting direction for a team being built, with ability to develop and hire top talent, including growing senior individual contributors
- Customer-centric mindset with discipline to decide when the right answer is to leave customers alone; treats customer attention as scarce and spends it deliberately
