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Slingshot AI is seeking a Head of Creative - Paid Social to lead the creative strategy and execution for Ash, an AI-powered mental health support platform. Reporting to the Head of Growth, you will own the end-to-end creative motion for direct-to-consumer paid social campaigns, from hypothesis and testing through scaling winning concepts.
This is a hands-on role where you will personally create and iterate on creative assets, copy, visuals, and messaging. You will establish and run a weekly experimentation loop—testing hypotheses, analyzing results, identifying winners, and refining the approach. You'll build repeatable systems including testing cadence, angle libraries, and a repository of user language from communities and product conversations.
Key responsibilities include: owning the creative testing loop and identifying high-performing concepts; building systems to increase the hit rate of winning creative; writing hooks, headlines, overlays, and scripts in authentic voice; briefing creators at volume with network-specific guidance; coaching creators with sharp feedback; collaborating weekly with media buyers to review KPIs and test performance; and developing the product and audience understanding that drives creative effectiveness. You will also set the visual and verbal point of view for Ash in market, ensuring differentiation from competitors.
You are expected to produce assets yourself using modern tools (Figma, CapCut, AI stack), not just brief others. You have experience in either performance/paid media moving into creative, or creative moving toward paid—what matters is translating product and audience insights into winning creative. You excel at writing performance copy, can set up clean tests with clear success criteria, read results honestly, and defend creative decisions with data and reasoning. Your background is consumer-focused, ideally subscription or D2C, not SaaS. You want to work on mental health for a reason you can articulate.
Nice-to-have skills include media buying experience, funnel and landing page optimization, and experience building or running creator/UGC pipelines.
Slingshot is a well-funded Series A company ($93M raised from Andreessen Horowitz, Radical Ventures, and top-tier tech investors) with offices in New York City and London. The team spans machine learning, product, engineering, conversational design, clinical, growth, and operations.
