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Alpaca is a US-headquartered global leader in agent-first brokerage infrastructure serving hundreds of financial institutions across 40 countries. The company provides institutional-grade APIs for stocks, ETFs, options, crypto, fixed income, and 24/5 trading, with over 10 million brokerage accounts managed through its platform. Backed by $400M in funding from top-tier investors including Spark Capital, Tribe Capital, and Y Combinator, Alpaca operates a globally distributed team of 400+ members.
You will build and lead Alpaca's content and media strategy as Head of Content & Media, establishing the company as a recognized media and lifestyle brand at the intersection of financial services, investing, technology, and global markets. This role combines media strategy, content leadership, operations, and storytelling to transform company initiatives, product launches, partnerships, and industry developments into compelling content across all channels.
Key responsibilities include: owning the strategy and buildout of Alpaca as a media brand with differentiated editorial voice and engaged audience; managing the content team and building an AI-first content operating system that creates a scalable flywheel from company initiatives into media opportunities; building and owning Alpaca's podcast platform from the ground up, including editorial direction, guest strategy, production, distribution, and audience development; developing podcast and video programming featuring executives, customers, partners, and industry leaders to position Alpaca at the center of important conversations; amplifying product news, fundraising announcements, partnerships, customer stories, and milestones through original media; and creating original editorial franchises and repeatable content formats.
This is not a traditional content marketing role. You own the media strategy and operating system that transforms business team inputs into high-quality content and scalable media programming. You'll establish distinctive editorial voice, build audience trust, and create the systems and workflows that power brand, thought leadership, customer education, and commercial success.
