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Salary: USD 100,000 - 300,000 / annual
Hercules is seeking a Head of Content to lead all content production and strategy across the company. You will manage a team of approximately 10 full-time employees and contractors, overseeing content creation across social media, paid media, SEO, blog, and other channels.
Key responsibilities include:
- Managing and scaling a content team of writers, editors, designers, and other creators
- Developing and enforcing content standards across the organization
- Owning content strategy and production for SEO, blog posts, social media, product announcements, case studies, and Google Ads
- Leading static image content strategy, primarily for Meta platforms
- Developing and executing video content strategy for paid ads (YouTube, Meta) and customer stories
- Managing both paid and organic content initiatives
- Defining marketing angles and messaging priorities for the company
- Producing high-quality, high-volume content (50+ articles per month expected)
Hercules operates with three core principles: shipping fast and iterating quickly, striving for excellence in all outputs, and maintaining a hungry, action-oriented culture. The company is based in San Francisco with a strong preference for in-office work, though remote arrangements may be considered for exceptional candidates willing to work US time zones and travel to the office regularly.
Requirements:
- Exceptional long-form writing ability with a track record of strong written communication (hard requirement)
- Strong understanding of SEO fundamentals including search intent, content structure, on-page optimization, internal linking, and content refresh strategies
- Commercial sense: ability to create content that both ranks and converts audiences to paying customers
- Technical fluency with concepts like APIs, authentication, hosting, and role-based access control
- Demonstrated ability to leverage AI tools effectively to scale workflow and productivity
- Proven management experience leading at least 15 people
- Ability to work in US time zones and travel to San Francisco office regularly (for remote candidates)
