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Wave Mobile Money is building financial services to make Africa the first cashless continent. Operating across 9 countries in Sub-Saharan Africa with millions of users, the company offers mobile-first banking, payments, and peer-to-peer transfers with no account fees.
You will lead Wave's brand design and creative function at a critical growth stage. This is a people-leadership role where you'll build and scale a global creative team, establish brand systems and governance frameworks, and ensure consistent brand expression across multiple African markets while maintaining local adaptability.
Key responsibilities include:
- Defining and executing Wave's brand design strategy aligned with business objectives across all markets
- Building scalable brand systems, guidelines, approval processes, and quality standards
- Recruiting, structuring, and leading a global team of brand designers and creative leads
- Establishing creative processes, intake systems, prioritization frameworks, and review cadences
- Partnering with Marketing, Growth, Product, and leadership to align creative output with strategic priorities
- Providing creative direction, mentoring, and feedback to elevate team performance
- Managing relationships with external agencies, production partners, and vendors
- Setting performance standards and building career development paths
You'll work remotely from anywhere between UTC -8 and +4 with reliable internet, with occasional travel to operating markets in West and East Africa. The role requires 10+ years in brand design or creative leadership, proven experience scaling creative teams in high-growth environments, and ability to operate across multiple regions. French language skills are a strong advantage. You'll report to senior leadership and influence cross-functional stakeholders.
