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As Head of APAC Field Marketing at Zoom, you will own the regional marketing strategy that drives pipeline growth and revenue across one of Zoom's most dynamic markets. This is a high-impact strategic and execution role where your decisions directly influence Zoom's growth trajectory across the Asia-Pacific region.
You will define and lead the APAC Field Marketing strategy, adapting global integrated campaigns for regional relevance while driving customer acquisition, retention, and expansion. You'll build and deepen relationships with ecosystem partners and internal stakeholders to strengthen Zoom's value proposition, expand market awareness, and generate new business opportunities. A key part of your role involves cultivating a growing network of customer advocates across industries, activating them for events, case studies, webinars, media opportunities, and peer-to-peer prospect engagement.
You'll partner cross-functionally with Regional Inside, Outside, and Channel sales to build local marketing programs that deliver pipeline and revenue impact. You'll also work closely with Global Marketing teams to translate and extend global campaign frameworks into locally relevant programs. The role requires analyzing campaign performance and conducting ROI analysis to continuously optimize the regional marketing portfolio and demonstrate business impact.
The APAC marketing team is described as curious and collaborative, working at the intersection of global strategy and regional execution. The team values bold thinking, a customer-first mindset, and ownership that drives real results. You'll need strong cross-functional collaboration skills and the ability to build trusted partnerships with Sales, Customer Success, and executive stakeholders. Exceptional communication and presentation skills are essential, along with the ability to influence and inspire across diverse audiences.
Zoom is a leading collaboration platform company offering products including Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. The company is committed to building the best collaboration platform for the enterprise and helping people communicate better.
REQUIREMENTS:
- 15+ years of B2B SaaS marketing experience
- Proven leadership of an APAC field marketing organization
- Track record of building and executing regional marketing strategies that align with global campaigns and drive measurable pipeline and revenue outcomes
- Customer-first mindset with deep familiarity with the APAC customer journey and regional market dynamics
- Hands-on, strategic leadership style: equally comfortable setting direction and rolling up your sleeves to get things done
- Strong cross-functional collaboration skills
- Exceptional communication and presentation skills
- Results-driven with high attention to detail, sound judgment, and demonstrated ability to own outcomes and drive decisions in a fast-moving environment
