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ManyChat is a leading Chat Marketing platform used by 1.5+ million customers worldwide, helping creators maximize engagement and sales through Instagram-focused automations and support for Messenger, WhatsApp, and TikTok.
You will own and scale the affiliate channel end-to-end, managing an ecosystem of 25,000+ partners (creators, publishers, agencies) that already drives meaningful, efficient growth. This is a strategic and hands-on role where you'll design systems, lead experimentation, and personally engage with top affiliates.
Key responsibilities include:
• Own affiliate-driven acquisition and revenue from strategy to execution, including goal setting, forecasting, performance tracking, and continuous optimization.
• Build scalable onboarding and activation for long-tail partners through automated journeys, tooling, content, incentives, and lifecycle communication.
• Develop a high-touch program for top-performing affiliates with personalized onboarding, strategy support, early access to launches, and co-marketing opportunities.
• Evolve the program with technology and AI-powered workflows that improve onboarding, support, and activation at scale.
• Partner cross-functionally with Product, Growth, Lifecycle, and Data teams to align affiliates with launches, positioning, and roadmap priorities.
• Lead and mentor the affiliate team, starting with one direct report, and help shape the future structure as the program scales.
You bring strong affiliate or partner program leadership experience from a growth-stage or scaled tech company. You understand creators, publishers, and agencies—their incentives, motivations, and business models. You combine strategic thinking with hands-on execution: comfortable designing long-term strategy while also building playbooks, testing ideas, jumping on partner calls, and refining systems yourself. You excel at building deep, trust-based relationships with high-performing partners and turning those relationships into sustained growth. You're data-driven, growth-minded, and comfortable using metrics to prioritize investments and measure performance. You're curious about AI and new technology and excited to learn how innovation can unlock scale and efficiency.
