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Anthropic is seeking a GTM Programs Manager to serve as a strategic operator and trusted advisor to AMER Sales Leadership. This is a senior individual contributor role in a newly formed GTM Programs function—an opportunity to build the function itself, not just join it.
You will own go-to-market programs end to end, translating leadership priorities into structured, measurable initiatives. Key responsibilities include:
• Advise AMER Sales Leadership with data-backed insights during operating reviews and shape strategic initiatives that emerge from them.
• Own GTM programs from concept through launch, operations, and iteration, with measured uplift as your accountability metric.
• Define measurement plans before launch: baselines, targets, uplift metrics, and attribution frameworks.
• Instrument programs into the GTM operating cadence so leadership can inspect results in regular business reviews.
• Build dashboards and reporting that make program performance visible across the organization, from global leadership to individual sellers.
• Package working patterns (industry use cases, activation motions) into repeatable plays that sellers can execute independently.
• Partner cross-functionally with Strategy, Enablement, Product Marketing, and Partnerships to build and scale programs consistently across the field.
• Gather structured feedback from sellers and sales managers; treat every launch as a hypothesis to improve on.
• Build templates, playbooks, and measurement infrastructure so future programs launch instrumented by default.
You will work in a fast-moving environment with high ambiguity, driving cross-functional initiatives to completion without formal authority. The role requires strong analytical capabilities (CRM data, BI dashboards, Salesforce fluency), structured program management discipline, and the ability to communicate complex material clearly to both sellers and senior leadership.
Anthropics mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. This role is critical to accelerating the safe adoption of frontier AI across the world's leading enterprises.
