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GTM Insights & Operations

Gusto - Denver, CO, USA - Hybrid - posted 2026-09-09

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Salary: USD 158,300 - 195,237 / annual

Gusto is seeking a GTM Insights & Operations Lead to serve as the connective tissue across the company's go-to-market organization. This role owns the operating infrastructure, planning rhythms, and cross-functional programs that drive revenue across Indirect and Direct Sales, Channel Partnerships, and Expansion Sales. You will be embedded in GTM strategy, identifying where growth is won or lost, building programs that unlock it, and designing systems—including AI-augmented ones—that scale capacity. This is not a traditional ops role; you'll have end-to-end accountability for outcomes across your assigned routes to market, blending strategic program management, operations, and business strategy. Day-to-day responsibilities include: owning the operating rhythm for routes to market (roadmaps, OKRs, planning, business reviews); launching and managing cross-functional programs end to end; leading fiscal-year planning and translating strategy into concrete goals; identifying performance levers and driving cross-functional action; piloting AI-augmented approaches to program management and designing reusable automation patterns; and partnering on Gusto-wide initiatives. You'll work directly with GTM leaders, Finance, Marketing, RevOps, and Product. You'll join Gusto's Insights & Operations team—a community of trusted operators who bring urgency, clarity, and execution discipline to the company's most important initiatives. Gusto supports over 500,000 small businesses with payroll, health insurance, 401(k)s, and HR services. The company has teams in Denver, San Francisco, and New York. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

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