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Salary: USD 75,000 - 111,500 / annual
Acorns is seeking a Growth Marketing Sr. Associate to expand its paid acquisition channel mix and drive user growth across Acorns and Acorns Early. This is a high-ownership role offering meaningful day-to-day autonomy within established frameworks. You will research, launch, and scale emerging paid media platforms—from programmatic DSPs to community-based channels like Reddit—while collaborating cross-functionally with Analytics, Creative, and channel partners.
Key responsibilities include developing and executing a structured testing roadmap for new and emerging paid media channels (programmatic display, Reddit, Snapchat, alternative platforms); owning day-to-day campaign management across existing channels (Meta, TikTok, Snap, Reddit, YouTube); running tests on new channels including setup, trafficking, pacing, and optimization; making in-channel optimizations based on performance data; partnering with Creative to test and iterate on platform-specific ad assets; identifying incrementality and lift study opportunities and collaborating with Analytics to design and monitor experiments; tracking and reporting KPIs for new and existing initiatives; maintaining organized records of test results and learnings; supporting acquisition growth across the brand portfolio; and actively monitoring the AdTech landscape (gaming platforms, community platforms, emerging DSPs) to surface channel opportunities.
You will be remote-first with optional access to office space in Irvine, CA. The role offers competitive salary, stock options, comprehensive benefits, flexible work location and hours, 401(k) matching, monthly Acorns account contributions, wellness resources, career development programs, and community engagement opportunities.
Requirements:
- 3+ years of experience in performance marketing, paid media, or growth marketing with a BS/BA, or equivalent work experience
- Hands-on experience with at least one paid media platform (Meta, Snapchat, Reddit, The Trade Desk, or similar)
- Familiarity with mobile measurement platforms (Adjust, AppsFlyer) and understanding of attribution frameworks; exposure to Marketing Mix Modeling (MMM) is a plus
- Data-driven mindset; comfortable working with performance data and translating numbers into actionable takeaways
- Strong organizational skills, attention to detail, and ability to follow processes while flagging questions early
- Clear written and verbal communication skills; ability to summarize experiment results and share recommendations effectively
- Genuine curiosity about digital advertising trends and emerging channels
- Alignment with Acorns' mission of helping everyday people build financial security
