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Salary: USD 94,000 - 108,000 / annual
Acorns is seeking a strategic Growth Marketing Sr. Associate to own Connected TV (CTV) and Podcast channels and serve as the connective tissue for integrated media planning across paid initiatives. This is a single-threaded owner role for two emerging channels, managing agency relationships, leading performance-driven tests, and ensuring best-in-class creative execution. You'll also coordinate across the broader paid marketing team, keeping campaigns on track from planning through launch.
In this role, you'll operate as both strategist and executor. You'll bring deep channel expertise in CTV and Podcasts, a sharp analytical mindset, and organizational discipline to drive cross-functional campaigns.
Key Responsibilities:
CTV & Podcast Channel Ownership: Serve as single-threaded owner for CTV and Podcast paid media, owning strategy, execution, and performance end-to-end. Manage and cultivate relationships with CTV and Podcast agencies as the primary day-to-day contact, holding partners accountable to performance standards. Develop and execute structured testing roadmaps across both channels—spanning audience targeting, creative formats, publisher mix, and buying strategies. Partner with Analytics to design and launch incrementality and lift studies, translating results into optimization actions and investment recommendations. Ensure creative excellence across placements by briefing channel-specific assets, providing feedback rooted in brand standards and performance KPIs, and iterating based on test learnings. Balance brand-building and performance objectives within each channel, maintaining clear view of CAC goals and growth targets.
Integrated Media Planning & Campaign Coordination: Act as integrated planning coordinator across the paid marketing team, ensuring all paid initiatives are aligned when launching new creatives, brand campaigns, or promotional moments. Own and maintain workback schedules for paid campaign launches, proactively flagging risks and ensuring deadlines are met. Coordinate creative requests across channels, ensuring assets are briefed, approved, and delivered on time. Partner with Analytics and channel managers to confirm tracking is scoped, implemented, and QA'd ahead of every launch. Serve as central point of communication across paid marketing, creative, analytics, and cross-functional partners.
About Acorns: Acorns is the financial wellness company helping everyday Americans grow their money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving kids, teens, adults, and parents. Named one of America's Best Financial Services of 2026 by TIME, Acorns has served over 16 million people and helped customers save and invest over $33 billion, much of it from spare change and small amounts. The company is remote-first, offering flexibility to work remotely with optional access to office space in Irvine, CA.
Requirements:
- 3–5 years of experience in performance marketing or paid media, with direct, hands-on experience running CTV and/or Podcast campaigns against performance KPIs
- Deep familiarity with the CTV ecosystem—including streaming platform dynamics, publisher relationships, and measurement approaches—with ability to evaluate inventory quality and targeting strategies
- Experience managing Podcast media across host-read, produced, and programmatic ad formats, including dynamic ad insertion, publisher partnerships, and podcast-specific attribution methodologies
- Demonstrated ability to manage agency relationships, set clear expectations, and drive performance accountability
- Strong analytical foundation—comfortable designing and interpreting incrementality studies, MMM inputs, and channel-level performance reporting, and translating data into clear recommendations
- Proven project management and coordination skills; ability to build workback schedules, keep stakeholders aligned, and proactively resolve blockers
- Experience working cross-functionally with creative, analytics, and external agency partners to bring campaigns from brief to launch
- Belief that work is connected to something bigger—helping everyday people build financial security is core to Acorns' mission
