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Spiceworks, part of Ziff Davis, is seeking a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution for Cloud Help Desk (CHD) and Inventory Online. This is an individual contributor role focused on building, launching, testing, and optimizing growth programs directly.
You will be responsible for increasing user acquisition, reactivating lapsed users, engaging active free users, and converting qualified users into premium subscribers. Working closely with Product Management, Community, and internal product experts, you will own the complete growth engine from audience segmentation through campaign execution, engagement, conversion, and performance measurement.
Key responsibilities include:
• Building, writing, launching, and optimizing targeted reactivation email campaigns for historical and lapsed users, emphasizing the modernized, ad-free product experience, ease of setup, and workflow efficiency.
• Developing and managing automated lifecycle campaigns triggered by user behavior and product-usage milestones, owning the journey from free sign-up or trial through engagement, activation, and premium conversion.
• Creating segmented, targeted, multi-channel campaigns using lifecycle marketing platforms (HubSpot, Intercom, Marketo, or similar), testing messaging, audiences, timing, and conversion paths.
• Planning, coordinating, and hosting localized user meetups, workshops, and roadshows to re-engage free and lapsed users, working with existing Spiceworks community chapters.
• Partnering with product experts to deliver engaging user sessions with technical demonstrations complemented by clear value messaging and defined digital conversion journeys.
• Collaborating with the Community Manager to identify acquisition opportunities within community discussions and sentiment.
• Tracking acquisition velocity, engagement, reactivation, free-to-paid conversion, and campaign performance, providing actionable insights to Product Management.
• Taking end-to-end ownership of growth initiatives from audience selection through launch, measurement, optimization, and reporting.
Spiceworks has been an industry pillar for over 15 years, cultivating a community of millions of IT professionals. The company evolved its flagship IT Helpdesk product from a free, ad-supported solution to a freemium, subscription-based model.
REQUIREMENTS:
• 2–5 years of hands-on experience in B2B SaaS growth marketing, user acquisition, lifecycle marketing, product-led growth, or closely related discipline.
• Demonstrated experience building and executing automated lifecycle campaigns using HubSpot, Intercom, Marketo, or similar marketing automation platforms.
• Hands-on experience with user segmentation, behavioral targeting, email journeys, conversion funnels, and campaign optimization.
• Experience organizing and executing community events, user meetups, workshops, roadshows, or other field marketing initiatives.
• Strong growth-oriented copywriting skills with ability to translate product capabilities into clear, compelling user benefits.
• Strong analytical mindset with comfort working with user data, acquisition metrics, conversion rates, campaign performance, and growth targets.
• Ability to work independently, move quickly, experiment, learn from results, and take ownership of execution.
• Strong communication and cross-functional collaboration skills, particularly with Product, Community, and technical subject-matter experts.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Prior experience in SaaS, technology, IT, developer, workflow, or digital product environment preferred.
• Experience with freemium or product-led growth models strongly preferred.
