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Salary: CAD 97,800 - 126,500 / annual
Thumbtack is a home services marketplace that helps millions of homeowners find local service professionals for repairs, maintenance, and improvements. The company operates a community of 300,000+ service businesses and uses AI tools and personalized guidance to connect homeowners with trusted professionals.
The Growth Marketing team is data-driven and collaborative, focused on driving sustainable customer growth across paid marketing channels. This role offers the opportunity to combine performance rigor with creative experimentation to deliver meaningful impact.
As Growth Marketing Manager for Paid Social, you will own and scale Thumbtack's paid social programs across Meta, YouTube, TikTok, Pinterest, and Reddit. You'll drive incremental customer growth and revenue while identifying opportunities for channel expansion and new platform exploration. Key responsibilities include:
- Manage and scale consumer paid social campaigns across multiple platforms, driving customer growth and revenue
- Identify and execute channel expansion opportunities and new social platform strategies
- Drive end-to-end B2B (Pro) strategy and execution across social channels
- Own in-house campaign management including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
- Build and implement paid social testing roadmaps with cross-functional partners, maintaining a continuous test-and-learn approach
- Own tracking, QA, reporting, and measurement for paid social, partnering with internal and third-party tools
- Collaborate with Brand and Creative teams to develop performance-driven creative that advances Thumbtack's brand narrative
You'll work cross-functionally with Creative, Analytics, Martech teams, and leverage AI and automation to drive performance forward. This is a hands-on role for someone who owns their numbers, pushes ideas beyond current playbooks, and has successfully scaled channels from early stage to significant impact.
REQUIREMENTS:
- Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or related field (preferred)
- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
- Deep platform and technical expertise in at least 2+ of: Meta, YouTube, TikTok, Pinterest, Reddit
- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
- Strong analytical skills with hands-on experience in Excel/Google Sheets (pivot tables, lookups) and proficiency with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
- Confident communicator with proven cross-functional collaboration experience
- Comfort in fast-paced, high-stakes growth environment with bias for action, experimentation, and results
