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Salary: USD 104,600 - 159,500 / annual
Thumbtack is a home services marketplace that helps millions of homeowners find local service professionals and complete home projects. The company operates a platform connecting homeowners with 300,000+ local service businesses across the U.S.
You will lead Thumbtack's Paid Social marketing program, managing and scaling campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit. This is a hands-on, strategic role where you'll own the full lifecycle of paid social performance—from budget allocation and bid optimization to creative testing and measurement.
Key responsibilities include:
- Managing and scaling consumer paid social campaigns across multiple platforms, driving incremental customer growth and revenue
- Identifying and executing channel expansion opportunities and new social platforms
- Driving end-to-end B2B (Pro) strategy and execution across social channels
- Owning in-house campaign management, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
- Building and implementing testing roadmaps with cross-functional partners, maintaining a continuous test-and-learn approach
- Owning tracking, QA, reporting, and measurement for all paid social initiatives
- Collaborating with Brand and Creative teams to develop performance-driven creative that advances brand narrative
You'll work within a data-driven, collaborative growth marketing team focused on sustainable customer acquisition. The role requires comfort with AI and automation tools, strong cross-functional collaboration with Creative, Analytics, and Martech teams, and a bias toward experimentation and results.
REQUIREMENTS:
- Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or related field (preferred)
- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
- Deep platform and technical expertise in at least 2+ of: Meta, YouTube, TikTok, Pinterest, Reddit
- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
- Strong analytical skills with hands-on experience in Excel/Google Sheets (pivot tables, lookups) and familiarity with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
- Confident communicator with proven cross-functional collaboration experience
- Comfort in fast-paced, high-stakes growth environment with bias for action and experimentation
