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ThirdLove, a design-led intimate apparel brand founded in 2013, is seeking a Growth Marketing Manager to own paid social strategy across Meta, TikTok, and Pinterest. This role combines data-driven optimization with creative leadership to drive customer acquisition and brand growth.
You will own the complete paid social function: setting channel strategy including account architecture, funnel coverage, and budget allocation; managing real-time budget pacing and reallocation based on performance signals; designing and leading incrementality tests in coordination with the measurement stack; and contributing channel-level insights to weekly cross-channel reporting. You'll stay ahead of platform product changes, beta opportunities, and algorithm shifts to maintain competitive advantage.
Key responsibilities include serving as the primary point of contact for platform and agency relationships, managing day-to-day communication and performance accountability with external partners, and directing AI tools for campaign optimization. You'll partner closely with internal creative, product, and analytics teams on creative briefs, testing frameworks, and strategic initiatives.
The ideal candidate treats paid social as a strategic function rather than a tactical channel, takes performance personally, has strong creative opinions, and brings a data-driven yet creatively-led mindset to every decision. You understand the nuances of Meta's algorithm and TikTok's unique audience dynamics, and you can balance quantitative rigor with qualitative creative judgment.
ThirdLove operates a fast-paced, collaborative, data-driven culture certified as a Great Place to Work for four consecutive years. The company handles R&D, design, and supply chain in-house, giving you visibility into how marketing drives the full customer lifecycle.
