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Decagon is a conversational AI platform enabling enterprises to deploy AI agents for customer support and operations across voice, chat, email, SMS, and other channels. Clients include Avis Budget Group, Block's Cash App and Square, Chime, Oura Health, and Hunter Douglas. The company is backed by a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures.
This Growth Marketing Manager role owns paid social programs end-to-end, with an initial focus on scaling EMEA (Europe, Middle East, Africa). You will manage paid social spend across LinkedIn, Meta, Reddit, X, and emerging platforms, responsible for standing up and scaling the EMEA motion from early stage. The role requires deep specialization in paid social with the ability to adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements like GDPR.
Key responsibilities include: running paid social campaigns from creative brief through launch, optimization, and reporting; scaling spend into EMEA while aligning budget allocation with actual sales pipeline opportunity by market and segment; building attribution models that connect paid social spend to pipeline and revenue; running structured experiments across creative, audiences, and channels to develop repeatable playbooks; and flexing into adjacent demand gen work (ABM, landing pages, email) as EMEA-specific needs arise.
You'll partner closely with EMEA sales leadership to ensure spend tracks where deals actually are, not just where measurement is easiest. The role requires ownership mentality, analytical rigor in attribution, and comfort working cross-functionally in a fast-paced startup environment.
Required background: 5+ years in performance marketing with clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar); managed six-figure+ monthly paid social budgets with demonstrated allocation strategy; direct experience running or scaling paid social programs in EMEA with understanding of local currencies, buying behaviors, compliance, and creative nuances; analytical approach to attribution connecting spend to pipeline and revenue; cross-functional collaboration with regional sales teams; ability to flex into adjacent demand gen work.
Preferred qualifications: experience with audience-building tools like Clay; track record standing up paid social programs in new regions from scratch; fluency in European languages relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics); perspective on emerging paid social channels or formats worth testing in EMEA.
About Decagon
AI / Data / Infrastructure; SaaS / Enterprise Software — AI agents for customer support and enterprise operations.
