SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ThirdLove is seeking a Growth Marketing Manager to own paid search, display, and CTV strategy and execution. Founded in 2013, ThirdLove disrupted the intimate apparel industry by prioritizing fit and comfort through innovation like half-cup sizes and the Fitting Room® quiz. The company handles R&D and supply chain in-house and has been certified a Great Place to Work for four consecutive years.
In this role, you will set channel strategy across Google Search, Display, and Connected TV (CTV), including account architecture, funnel coverage, and budget allocation. You'll own budget pacing and make real-time reallocation decisions based on performance signals. You will lead incrementality test design for these channels in coordination with the measurement stack and contribute channel-level insights to weekly cross-channel performance reporting.
Key responsibilities include:
- Develop and execute strategy for all paid search, display, and CTV platforms
- Manage account and campaign architecture, funnel coverage, and budget allocation
- Own budget pacing and real-time performance-based reallocation
- Design and lead incrementality tests across channels
- Serve as primary point of contact for platform and agency relationships
- Manage day-to-day communication and performance accountability with external partners
- Direct AI tools for campaign execution
- Stay current with platform updates, Smart Bidding changes, DSP features, and measurement developments
- Collaborate cross-functionally to connect channel signals to the full customer journey
You are analytically rigorous, deeply comfortable in search and programmatic environments, and understand that owning a channel means owning strategy, partners, data, and outcomes. The role requires someone who can balance strategic thinking with hands-on execution and who thrives in a data-driven, fast-paced, collaborative culture.
