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Wiz is seeking a Growth Marketing Manager to scale high-performing digital media channels and drive pipeline growth. The role focuses on executing and optimizing third-party digital media campaigns across Paid Email, Virtual Events, Display, and Influencer marketing channels.
Key responsibilities include partnering with channel experts to plan and execute strategy across high-yield digital media channels; serving as the day-to-day point of contact for 30+ industry vendors and publishers, managing programs from planning through execution; owning digital marketing budget allocation for new testing initiatives to identify scalable pipeline sources; staying current with the evolving ad landscape and emerging AI-specific vendors and programs; analyzing lead conversion, pipeline-to-spend ratios, and ROI to maximize top-converting sources and meet aggressive efficiency targets (30x+ Pipe:Spend); collaborating with internal marketing, content, and design teams for creative alignment; managing all program facets including budgeting, procurement, execution, and reporting; and providing visibility to marketing leadership on campaign performance and pipeline generation.
The ideal candidate brings 5+ years of digital marketing, growth marketing, or demand generation experience with a proven track record managing Paid Email sponsorships, 3P Virtual Events/Webinars, and Content Syndication programs. Strong vendor management and negotiation skills are essential, along with the ability to manage 30+ relationships simultaneously while maintaining meticulous attention to detail. Industry knowledge of the cybersecurity and AI vendor landscape is required, with solid understanding of security buyer personas and technical products. The role demands deep cross-functional collaboration skills, a data-driven mindset to maximize ROAS and track pipeline metrics, bias toward aggressive experimentation, and comfort thriving in fast-paced, high-growth startup environments. Proficiency with enterprise applications such as Salesforce, Marketo, Looker, Tableau, and Demandbase is expected.
