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SumUp is seeking a Growth Marketing Manager to lead growth initiatives across its product portfolio in Brazil, with a strategic focus on credit and lending products. You will own the full marketing funnel—from acquisition through retention and cross-sell—across paid channels (Google, Meta, TikTok), organic, and lifecycle marketing. Your responsibilities include defining and executing online acquisition strategies for web and app, partnering with global teams to adapt campaigns locally, and collaborating closely with Product, Credit, Risk, Data, Pricing, CRM, and Martech teams to identify and scale growth opportunities.
You will lead testing and experimentation across campaigns, creative assets, landing pages, and customer journeys. You'll manage a significant marketing budget and be accountable for acquisition, revenue, CAC, payback, activation, and customer-value targets. A key part of this role is building and developing a team of marketers and performance specialists, setting priorities, and raising performance standards across the organization.
This is a high-impact role combining strong performance marketing expertise with deep understanding of credit or financial products. You'll turn complex business challenges into clear, data-driven growth plans and connect marketing performance directly to product adoption and business outcomes.
REQUIREMENTS:
- Strong track record in growth or performance marketing for digital, financial, or technology products
- Experience with credit, lending, or other financial products (SME lending, working capital, merchant finance, credit cards, BNPL, digital banking)
- Demonstrated ability to connect marketing performance with product adoption, customer value, and business outcomes
- Experience managing significant budgets and delivering against acquisition, revenue, CAC, payback, or activation targets
- Comfortable working cross-functionally with Product, Risk, Data, Pricing, CRM, Martech, and Compliance teams
- Highly data-driven with proven expertise in experimentation, optimization, and customer journey improvement
- Previous leadership experience and ability to build and develop high-performing teams
- Fluent in English and Portuguese with ability to communicate effectively across local and global teams
