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Salary: USD 102,000 - 140,000 / annual
Mythical Games, a venture-backed game technology company, is seeking a Growth Marketing Manager to own user acquisition for its portfolio of games, including FIFA Rivals, a free-to-play mobile football title. You will report to the Senior Marketing Manager and run paid user acquisition campaigns end-to-end with high autonomy on a lean team.
Key Responsibilities:
- Own paid user acquisition for one or more titles, managing campaigns from strategy and setup through optimization and reporting.
- Analyze creative performance and partner with the marketing team to translate results into actionable feedback that improves future assets.
- Track performance across the funnel (impression to install to activation) and optimize campaigns, targeting, and spend to improve cost per install, ROAS, and early retention.
- Set, own, and hit KPIs and growth goals for assigned titles.
- Manage acquisition budgets with discipline and efficiency-focused rigor.
- Create and maintain AI-powered tooling and workflows for campaign analysis, creative iteration, reporting, and data.
- Partner cross-functionally with product, creative, data, and external partners to unblock work and align on priorities.
- Help establish a data-driven, AI-forward marketing culture.
The role is remote and open to candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas only. Mythical Games emphasizes a People First culture and offers a collaborative environment focused on meaningful work.
Requirements:
- 4+ years running user acquisition campaigns in gaming or comparable industry, ideally in a fast-paced or startup environment.
- Strong creative eye with ability to diagnose why ads work and translate insights into actionable creative feedback.
- Hands-on AI fluency: already using AI for campaign analysis, creative iteration, reporting, and building lightweight tools/automations without coding.
- Experience owning advertising and acquisition partnerships.
- Strong grasp of mobile and web attribution methodologies.
- Solid analytical skills including working knowledge of SQL and Excel, comfort with data visualization and BI tools.
- Self-starter mindset; ability to identify priorities and drive execution independently on a lean team.
- Excellent written and verbal communication.
- BA in marketing, finance, or related field.
