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Salary: CAD 98,300 - 133,100 / annual
Jobber is a SaaS platform helping small home service businesses (plumbers, painters, landscapers) manage quoting, scheduling, invoicing, and payments. The company has been recognized by Great Place to Work and named to Deloitte Canada's Technology Fast 50 and Globe and Mail's Canada's Top Growing Companies lists.
This Growth Marketing Manager role reports to the Director of Organic Acquisition and focuses exclusively on organic channels to drive demand and AI visibility. The role sits alongside an existing Organic Search team (technical SEO/GEO manager and content marketers) and a Principal Demand Generation Manager leading product-led growth.
Key responsibilities include:
- Identify and prioritize organic growth opportunities across any channel that increases Jobber mentions on surfaces AI models ingest (Reddit, LinkedIn, YouTube, forums, community platforms, and emerging channels). Use structured prioritization frameworks (ICE scoring) to maintain a ranked backlog of experiments.
- Design and execute structured AEO/GEO experiments testing content formats, distribution channels, entity-building tactics, and AI citation strategies. Develop Jobber's presence on platforms where home service professionals seek advice and where LLMs source signal.
- Monitor AI visibility scores, citation frequency, share of voice, and sentiment across competitors and AI platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini). Surface insights and bring recommendations to leadership.
- Build the playbook for off-site organic demand generation in a post-AI search world. This is a nascent discipline; you will help define it at Jobber.
- Partner cross-functionally with the Organic Search team to ensure off-site work reinforces on-site foundations. Collaborate with the Principal DG Manager on PLG experiments with organic demand implications. Work with teams owning YouTube, help center, brand partnerships, and PR to coordinate Jobber's presence across surfaces AI models reference.
- Communicate clearly on scope, timelines, and trade-offs. Push back thoughtfully when requests misalign with strategy.
You are measured on lead generation and revenue contribution.
REQUIREMENTS:
- Proven AEO/GEO experience with demonstrable results. You've implemented AI visibility strategies and can point to measurable improvements in citation frequency, share of voice, or AI-referred traffic. This is not a role for someone who has read about GEO; it's for someone who has done it.
- AI-native with the builds to prove it. You use AI tools daily to research, build, test, and automate. You've built workflows, agents, or automation that made your work meaningfully better, and you can walk us through them.
- Strong grasp of SEO fundamentals and deep understanding of how AI-powered search is reshaping content strategy, distribution, and discovery.
- Experience developing content strategies for organic channels like LinkedIn, Reddit, YouTube, or forums, specifically with a growth or lead generation objective.
- Experience with AI visibility monitoring tools (Profound, GrackerAI, or similar).
- Comfort with structured prioritization frameworks and data-driven decision making. You measure against business KPIs (trials, conversions, leads, revenue), not vanity metrics.
- Proven ability to work cross-functionally with creative, technical, and marketing teams.
- Ability to work with ambiguity and build structure where it doesn't yet exist.
NICE-TO-HAVE:
- Familiarity with NLP concepts, structured data, and how LLMs ingest and weight content sources.
- Experience with A/B testing content or landing page experiments.
- Experience with Ahrefs, Google Search Console, GA4, or similar tools.
- Familiarity with demand generation workflows and how organic content feeds paid and lifecycle campaigns.
