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Salary: USD 110,000 - 140,000 / annual
General Legal is an AI-native law firm modernizing legal services by combining experienced attorneys with specialized AI technology to deliver elite-level work at flat rates, same-day turnaround, and a fraction of traditional law firm costs. The company has already served 500+ clients in six months and is venture-backed and fast-growing.
As Growth Marketing Lead, you'll own the digital and content engine driving awareness, demand, and pipeline for General Legal's legal services. This is a hands-on, execution-focused role reporting directly into the growth function.
Content Marketing: You'll plan and publish content across blog, case studies, email, and social channels to build authority and drive organic growth. You'll develop a content calendar aligned with SEO strategy and target audience needs, partnering with legal and product teams to translate expertise into accessible, compelling content.
Digital & Performance Marketing: You'll own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure. You'll plan and run paid acquisition campaigns (search, social, retargeting), manage budget and ROI, and build/optimize the website and landing pages for conversion.
Marketing Operations & Analytics: You'll set up and maintain marketing analytics, attribution, and reporting across channels. You'll run experiments to identify and scale high-performing growth channels and partner with sales to ensure marketing-sourced leads convert into pipeline.
You bring 3–5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company. You have strong technical SEO skills and comfort with marketing and analytics tooling (Google Analytics, Search Console, etc.). You're an excellent writer comfortable producing content independently, experienced running and optimizing paid digital campaigns, and data-driven with comfort setting up tracking, interpreting results, and iterating quickly. You're a self-starter comfortable building process and infrastructure from scratch in resource-constrained environments.
Bonus experience includes marketing to legal, compliance, or B2B professional buyers; marketing automation or lifecycle email campaigns; and basic website/CMS experience (Webflow) or comfort making light HTML/CSS edits.
