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Salary: USD 115,000 - 135,000 / annual
Gyde is building the first AI-native insurance brokerage platform that transforms how insurance brokers operate. The company acquires traditional brokerages and reimagines them as next-generation, data-driven organizations using AI to automate operations, power intelligent voice and chat experiences, and predict optimal coverage for individuals and businesses. The founding team includes veterans from Oscar, Stripe, Vista Equity Partners, and Alpine, and the company recently raised $60M led by Lightspeed Ventures.
As a Growth Marketing Associate, you will execute and support high-impact marketing initiatives that drive awareness, engagement, and demand for partnership with Gyde among agency principals and brokers. You'll manage day-to-day marketing operations spanning digital campaigns, events, and content creation, while collaborating across sourcing, M&A, product, and people teams. Key responsibilities include:
• Drive top-of-funnel awareness through video and blog content, social media, newsletters, and other activations; build SEO and AEO foundations for long-term discovery.
• Develop mid-funnel resources, email journeys, and landing pages to encourage prospects to connect with the sourcing team.
• Activate in-person relationships through event sponsorships, owned events, and webinars; develop playbooks for exhibits, collateral, and vendor management.
• Manage the Gyde Partner Experience from LOI through close and beyond, including branded touchpoints, swag, communications, co-branding, and town hall support.
• Support portfolio agencies with similar go-to-market needs, including sales enablement and event activation.
Success is measured on top-of-funnel engagement (reach, frequency, engagement), campaign execution (on-time delivery, open/click/reply rates), digital presence improvements, social growth (especially LinkedIn), and event ROI (qualified conversations, cost per conversation, follow-up completion).
This role is ideal for a versatile marketer who thrives in fast-paced environments, enjoys hands-on work with tools and platforms, and is excited to build scalable marketing programs from the ground up.
REQUIREMENTS:
• 2–4 years of marketing experience, preferably in a growth-stage startup or B2B SaaS environment.
• Hands-on experience with Webflow (or similar CMS), social media tools, design tools like Figma and Canva, and marketing automation platforms like HubSpot or Ortto.
• Strong project management skills; ability to juggle multiple workstreams and meet deadlines.
• Excellent written and verbal communication skills with a sharp eye for effective copy and design.
• Analytical and data-oriented mindset; comfortable with reporting, testing, and using data to tell a story.
• Self-starter with a builder's mindset; thrives in ambiguity and enjoys creating structure.
• Collaborative and team-oriented; energized by cross-functional work.
• Fluency with AI tools in daily workflow; use them to draft, test, and iterate faster.
• Effective marketing to non-technical, relationship-driven audiences (brokers, agency owners, small business owners) where trust matters more than jargon.
• Comfort working within brand and compliance guardrails in a regulated industry while moving quickly.
• Familiarity with healthcare, insurance, or financial services is a plus but not required.
