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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. The company is valued at $11 billion and backed by leading investors including Sequoia, Visa, and Mastercard.
T:0 is a small, elite team within Airwallex focused on autonomous accounting infrastructure. This Growth Marketer role owns the complete top-of-funnel and lifecycle marketing motion for T:0, working directly with the CEO, Chief of Staff, Product Marketer, and Founding GTM hire.
Key responsibilities:
- Own paid acquisition: manage agency relationships, control budget pacing and channel mix, run creative testing, and report on performance. You execute against channel recommendations and optimize spend.
- Build the measurement infrastructure: implement pixels, UTM conventions, event tracking, and attribution modeling. Currently the team cannot cleanly track lead sources—this is your first-month priority.
- Ship and optimize landing pages: build pages rapidly, run conversion rate optimization experiments, and own the entire funnel from click to signup, including page structure, form design, and CTAs.
- Own lifecycle marketing end-to-end: design and execute onboarding, nurture, and re-engagement programs. You build sequences, set triggers, and own metrics.
- Grow owned distribution: expand the newsletter subscriber list and other owned channels.
- Own technical SEO and organic social: manage site structure, speed, indexing, schema markup, and content publishing across owned channels.
- Report weekly: provide clear, honest reads on what's working, what isn't, and what you're changing.
This is a hands-on-keys role where you'll be in ad platforms, CMS, tag managers, and email tools. The team is small enough that work shipped this week shows up in the pipeline the next week.
REQUIREMENTS:
Minimum qualifications:
- 3+ years in growth, performance marketing, demand generation, or similar hands-on role. Emphasis on what you've personally shipped.
- Direct experience running paid campaigns: building, funding, and optimizing them (not just reviewing results).
- Comfort with marketing infrastructure: tag managers, UTM hygiene, analytics tools, CMS or landing page builders. Technical depth not required, but nothing on this list should intimidate you. Current stack: Webflow and HubSpot.
- Genuinely analytical: can pull numbers, assess reliability, and clearly interpret meaning.
- Fast execution: prefer shipping something scrappy today over something perfect next month.
Preferred qualifications:
- Experience marketing to founders or early-stage startups.
- Early-stage startup experience (pre-seed, seed, Series A).
- Built lifecycle programs from zero, not just maintained existing ones.
- Aggressive use of AI tools for research, copy drafts, creative iteration, and analysis.
- Experience managing agencies or external vendors.
