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Dovetail is a Customer Intelligence Platform that unifies fragmented customer feedback from sales calls, support tickets, and research into a single AI-powered layer. Founded in 2017, the company has 100+ employees across Sydney and San Francisco, serving Fortune 500 companies and innovative startups.
As Growth Marketer, you will own the end-to-end paid acquisition and email lifecycle engine, partnering with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations teams.
Key responsibilities include:
- Own paid acquisition strategy and execution across Google Ads, LinkedIn Ads, retargeting, and emerging channels. Set channel strategy, budget allocation, targets, and testing roadmap. Build and optimize campaign structures, audiences, copy, and conversion paths hands-on.
- Run email and lifecycle marketing programs that move prospects from first signal to qualified opportunity. Build nurture journeys, behavioral triggers, campaign follow-up, and re-engagement sequences. Own segmentation, testing, deliverability, and measurement.
- Partner with Creative and Product Marketing to build fast learning loops. Explain why campaigns work so insights improve future iterations, not just individual ads.
- Improve post-click journeys by partnering with Web on landing pages, forms, and conversion experiments. Own commercial hypothesis and performance measurement from click through qualified opportunity.
- Build a high-velocity testing practice with clear hypotheses and decision rules. Test channels, audiences, creative, offers, landing pages, and bid strategies. Scale winners, stop losers.
- Connect spend to pipeline through trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, CAC, and revenue.
- Design and operate AI-powered workflows, prompts, and agents that improve campaign production, lifecycle orchestration, monitoring, analysis, and reporting.
Required experience: B2B SaaS growth or performance marketing with direct operating experience in Google Ads and LinkedIn Ads. Strong email and lifecycle marketing background building segmented B2B journeys. Track record managing meaningful budgets and improving qualified pipeline or CAC. Hands-on AI fluency with Claude, ChatGPT, or similar tools. Comfortable owning paid and lifecycle stack end-to-end including campaign taxonomy, pixels, conversion APIs, and reporting. Strong analytical judgment and creative taste. Bias toward action and cross-functional collaboration.
