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Dovetail is a Customer Intelligence Platform that unifies fragmented customer feedback from sales calls, support tickets, and research into a single AI-powered layer. Founded in 2017 with 100+ employees across Sydney and San Francisco, Dovetail serves thousands of teams from Fortune 500 companies to innovative startups.
As Growth Marketer, you will own the end-to-end paid acquisition and email lifecycle engine, partnering with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations teams.
Key responsibilities include:
- Owning paid acquisition strategy and execution across Google Ads, LinkedIn Ads, retargeting, and emerging channels. Set channel strategy, budget allocation, targets, and testing roadmap.
- Running campaigns hands-on: building and optimizing campaign structures, bids, audiences, copy, creative variants, and conversion paths. You fix problems directly rather than relying on agency reports.
- Owning email and lifecycle marketing: building journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation.
- Partnering with Creative and Product Marketing to build fast learning loops, explaining why concepts worked so insights improve future campaigns.
- Improving post-click journeys by partnering with Web on landing pages, forms, and conversion experiments that match campaign intent.
- Building a high-velocity testing practice with clear hypotheses and decision rules. Scale what works, stop what doesn't.
- Connecting spend to pipeline through trustworthy tracking, attribution, dashboards, and feedback loops. Measure through qualified pipeline, CAC, and revenue.
- Designing and operating AI-powered growth workflows, prompts, and agents that improve campaign production, lifecycle orchestration, and reporting.
Required experience includes: B2B SaaS growth or performance marketing with direct operating experience in Google Ads and LinkedIn Ads; email and lifecycle marketing depth with segmented B2B journeys; commercial ownership with track record managing meaningful budgets and improving pipeline/CAC/revenue; hands-on AI fluency with tools like Claude or ChatGPT; systems and tooling expertise across paid and lifecycle stacks; strong analytical judgment; creative taste and direction; hands-on execution across all aspects; cross-functional collaboration; and bias to action.
This is a senior individual contributor role for a builder who sets direction, works directly in platforms, and turns what works into repeatable systems. Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.
