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Salary: GBP 60,000 - 70,000 / annual
Carmoola is revolutionizing car finance with a seamless digital experience. The company has raised over £540m from top-tier investors and helped over 20,000 customers, ranking #66 in the 2026 Sifted 100 for fastest-growing UK and Ireland startups.
As Growth Manager, you will own paid media and landing page experience end-to-end, serving as the engine of the performance team driving multi-channel campaigns across Meta and Google, with opportunities to expand into CRM and affiliate marketing.
Key responsibilities include:
**Media Buying:** Own Meta account structure, budgets, scaling and kill rules. Serve as in-house Google expert, overseeing agency partners and challenging their work. Monitor CPA and funnel metrics to spot issues early. Collaborate with creative strategist on creative testing using tools like Foresight and Meta insights. Shape channel mix by testing and launching new channels.
**Landing Pages & CRO:** Own the landing page testing programme, planning A/B tests and rolling out winners. Build a steady test roadmap across messaging, layout, offers and journeys. Work with product, design and data teams to maximize conversion from paid media.
**CRM:** Potential involvement in CRM, linking paid media, landing pages and customer communications into a cohesive journey.
**Reporting:** Own weekly performance reports using tools like Funnel.io and Hex.tech. Turn numbers into clear narratives explaining what happened, why, and next steps. Document learnings so the team improves weekly.
First year trajectory: Months 1-3 focus on Meta ownership and landing page testing while learning Google. Months 3-6 involve running weekly reports, setting test roadmap and pushing Google performance. Beyond 6 months, bring paid search in-house to own all paid channels plus landing pages, test new channels and engage with CRM.
This role grows as you deliver results, with clear opportunity to expand scope and impact.
**Requirements:**
- 3–5 years in performance or growth marketing, primarily in-house at fintech, lead-gen, DtC or consumer subscription brands
- Experienced in both Meta and Google Ads: managed meaningful budgets, built account structures, scaled campaigns
- Think in channel mix and curious about testing new channels
- Comfortable with numbers: CPA, conversion rates, funnel analysis drive investigation and solutions
- Analytical and endlessly curious; dig into why metrics move and what to do next
- Fast learner who uses AI tools daily to work smarter and teach yourself new skills
- Self-starter who sets priorities and keeps people informed
- Nose for great creative; able to brief and test it effectively
- Know how to utilize AI and when to question it; built tools and systems to automate workflows
**Bonus experience:**
- Run A/B tests on landing pages or self-taught CRO with proven winners
- Built reporting in Funnel.io, Looker Studio or similar
- Worked in regulated space like lending or financial services
- Launched and scaled new channels
- TikTok and/or affiliate experience
- SEO or GEO (AI search) experience
