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Paytm, India's leading mobile payments and financial services company, is seeking an experienced Growth Manager (DGM/GM) to own customer acquisition, activation, and usage for its Lending EMI business. You will drive strategy and execution for how customers discover, check eligibility for, and activate Paytm EMI products—spanning proactive outreach to pre-scored segments, always-on in-app and in-store eligibility checks, and point-of-purchase discovery.
You will partner closely with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base—including Postpaid and other lending cohorts, and customers using Paytm's free credit report—into active, repeat EMI users, while maintaining growth targets aligned with underwriting and portfolio quality constraints.
Key responsibilities include:
- Own GTM strategy and sequencing across customer segments (existing loan products, lending cohorts, credit information report base, internal usage patterns, new-to-credit customers) and merchant/category segments
- Drive the proactive outreach program end-to-end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management, and conversion tracking
- Own adoption of the standalone "check your eligibility" surface in the Paytm app and at merchant counters
- Partner with Business Product on funnel design across all discovery triggers and own funnel conversion metrics end-to-end
- Define and track cohort-level activation, first-transaction, and repeat-usage metrics; identify drop-off points and drive fixes
- Partner with Risk and Risk Analytics to align growth targets and campaign targeting with underwriting cutoffs and portfolio-quality expectations
- Own catalog-led and discovery-marketing initiatives that surface eligible products, retailers, and brand offers to customers
- Build and maintain the addressable-base sizing model in partnership with Analytics
- Represent Growth in cross-functional forums with Product, Risk, Brand Alliance, and Finance
- Own the growth P&L view—cost per activation, channel efficiency, and campaign ROI—and report regularly to leadership
The Growth team owns the full top-of-funnel, activation charter, and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel.
REQUIREMENTS:
- Bachelor's degree in Business, Engineering, Economics, or related field; MBA preferred
- 5–10 years of experience in Growth, Marketing, or Business roles within lending, BNPL, fintech, or consumer internet
- Proven experience running large-scale, data-led acquisition and activation campaigns, both outbound and in-product
- Proven experience running data segmentation, reporting, analysis, query management, and usage-basis AI
- Experience working with credit/lending products and working understanding of underwriting-linked growth constraints
- Exposure to funnel analytics, cohort analysis, and marketing-technology/CRM platforms
- Required skills: Growth Strategy & GTM Planning, Funnel & Cohort Analytics, Campaign Management (Push/SMS/Email/In-app), Segmentation & Targeting, Cross-functional Collaboration, Consumer Lending/BNPL Domain Knowledge, A/B Testing & Experimentation, Stakeholder Management, Data-driven Decision Making, P&L/Unit Economics Orientation, Excellent Communication and Presentation Skills, Leadership and Influencing Skills, Proficiency in Excel/SQL/BI tools and PowerPoint
