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Rippling is hiring a Growth Lead to build and scale the growth engine for Rippling IT, the company's fastest-growing business line. This is not a traditional marketing role—you'll combine buyer obsession, technical depth, analytical rigor, and GTM creativity to develop repeatable growth strategies across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.
Rippling IT is the IT infrastructure for the AI era: a unified platform that combines identity, devices, and compliance on a single data graph, enabling policy to be set once and enforced everywhere. The role sits at the intersection of growth, GTM engineering, and business operations, partnering closely with Marketing, Sales, RevOps, BizOps, Product, and the IT General Manager.
Key responsibilities include:
- Develop deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research, and funnel data to continuously reshape GTM strategy
- Own high-leverage growth programs from problem diagnosis and buyer insight through testing, measurement, and scaled rollout
- Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
- Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
- Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them
- Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers
- Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products
- Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push work across the finish line
- Create repeatable systems, playbooks, and experiments that can scale 10x across many areas
Requirements:
- Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company; exact title matters less than demonstrated range and impact
- Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
- Track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
- Excellent analytical judgment with the ability to go deep without getting trapped in analysis or local optimization
- Strong cross-functional influence: ability to get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
- High clock speed, low ego, and bias toward action in ambiguous, fast-changing environments
- Clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done
