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Lovable is a software creation platform launched in November 2024 that enables people with ideas to build software without requiring extensive capital, technical fluency, or time. The platform has seen over 60 million projects created by solopreneurs, small business owners, students, and enterprises including Adidas and Zendesk. The company is building from Stockholm with talent-dense teams worldwide, emphasizing extreme ownership, high velocity, and low-ego collaboration.
Brazil represents one of Lovable's largest and fastest-growing markets, having grown almost entirely through organic community energy and grassroots adoption. The Brazilian community has independently organized Lovable Days and a Lovable Summit. This role is the general manager position for Brazil, responsible for owning the entire market P&L and commercial strategy.
You will own the Brazil P&L end-to-end: acquisition, activation, retention, and monetization across the full funnel. You will develop and execute the commercial strategy, deciding where Lovable plays first (SMB, enterprise, education, public sector, partnerships) and sequencing bets strategically. You will build and leverage relationships across the Brazilian ecosystem—from executive networks and boardrooms to major conferences (Campus Party, Web Summit Rio, South Summit, Gramado Summit) and community channels including WhatsApp groups where business actually happens.
A critical part of this role is driving product changes that unlock the market. You will work directly with Product & Engineering to implement features essential for Brazil: Pix and parcelamento payment options, BRL pricing and packaging, Portuguese-language onboarding, localized templates, and integrations Brazilian companies expect. You will be the voice of the market inside the product organization, translating user and buyer feedback into product priorities.
The role sits within Product & Engineering because Brazil's growth is product-led. You are expected to use Lovable yourself, understand PLG mechanics deeply, and be credible with engineers. There is no existing Brazil playbook at Lovable—you will write the one that others copy.
REQUIREMENTS:
- A decade or more of experience building technology businesses in Brazil, with demonstrated success opening or scaling the Brazilian market for technology companies
- Executive-level experience (CIO, CTO, country leadership, or commercial leadership roles) with board exposure
- Deep, proven network in Brazil across boardrooms, executive circles, and ecosystem events
- Strategic operator mindset: think in bets and sequencing; able to articulate what to optimize for and what to deliberately ignore
- Technical savvy: credible with engineers, understand product-led growth mechanics, able to use Lovable
- Native or near-native Portuguese fluency and fluent English (company language)
- Builder mentality: prefer doing over coordinating; comfortable operating without a playbook
- Scar tissue and commercial judgment from opening markets before
