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Taxfix is a fast-growing fintech company operating across Germany, Spain, and the UK, enabling millions to file taxes confidently and claim refunds. The company has facilitated over €3.5 billion in tax refunds since 2016 and operates with over 400 professionals across tax expertise, engineering, and operations.
You will lead the Expert-Assisted Services business unit, a strategic growth engine blending software, AI, and licensed human expertise to deliver scalable digital tax services. This is a full P&L ownership role reporting to the COO, requiring both commercial acumen and operational excellence.
Key responsibilities include:
- Setting business ambition, priorities, and execution plans; owning revenue, margin, conversion, retention, and outcomes
- Identifying high-value customer segments and designing differentiated value propositions and customer journeys
- Building pricing and packaging strategies that address diverse customer needs while optimizing revenue quality and margins
- Driving acquisition, booking, retention, and renewal through disciplined experimentation and growth initiatives
- Designing and optimizing the service model to balance demand, expert capacity, quality, handling time, and cost
- Collaborating with Product, Operations, Marketing/Growth, Data, and Finance to translate insights into scalable roadmaps
- Applying AI strategically to enhance customer guidance, personalization, delivery, QA, and internal workflows while maintaining quality and trust
- Establishing KPIs, forecasts, dashboards, and review cadences to drive accountability and data-driven decision-making
- Building organizational capabilities, defining ownership structures, and improving cross-functional execution
Within 12 months, success means: a clearer customer value proposition, structured pricing and offers, a focused growth plan, accelerated and more predictable revenue growth, improved conversion and retention through better product-customer fit, stronger margins and unit economics, a scalable operating model integrating automation and human expertise, and comprehensive commercial and operational KPIs with an operating cadence enabling faster decisions.
You will partner closely with senior leaders across Product, Operations/Service Delivery, Tax Experts, Marketing/Growth, Finance, Data/Analytics, Legal, and People. Initial focus is Germany with potential to expand.
REQUIREMENTS:
- Extensive experience in general management, commercial leadership, growth, operations, or business unit leadership within tech-enabled services
- Direct responsibility for revenue and P&L, including pricing, margin, and unit economics
- Proven experience scaling hybrid digital/human service models
- Deep understanding of service operations: capacity, utilization, quality, customer experience, and cost-to-serve
- Track record designing or refining pricing and propositions for varied customer needs
- Strong commercial judgment across acquisition, conversion, retention, and recurring revenue
- Builder mindset—moving from diagnosis to action
- Proven cross-functional leadership beyond formal hierarchy
- Data-driven, hypothesis-led approach in ambiguous settings
- Professional German (C1+ level) and fluent English
- Deep knowledge of the German or DACH consumer market
Relevant backgrounds include: software or tech-enabled consumer services, digital health/care/coaching/advisory platforms, FinTech/TaxTech/LegalTech with significant human-service components, subscription businesses with operational complexity, marketplaces or managed services balancing demand and expert capacity, and businesses integrating digital funnels with human support. Consulting or top-tier academic background is helpful but cannot substitute for hands-on operational experience and measurable business impact.
