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Salary: USD 130,000 - 145,000 / annual
GlossGenius (part of Genius AI) builds technology to help local businesses automate admin work—from booking and marketing to client management and finances. The company's products have saved businesses 106M admin hours and generated $2.0B in additional revenue.
You'll own creative strategy and execution for paid performance channels, with Meta as the primary focus. This is a high-ownership role where you'll move from concept to live creative in days, not weeks. You'll partner closely with the growth marketing team to generate ideas, test them in-market, and iterate based on performance data.
Key responsibilities include:
- Owning paid creative end-to-end, from concept through shipped asset
- Driving creative diversity by maintaining a pipeline of distinct concepts, formats, and angles
- Designing full conversion funnels (ad through landing page)
- Reading performance data, killing underperformers, and doubling down on winners
- Building AI-powered production workflows to scale creative output
- Partnering with growth marketing to turn rough ideas into live variants quickly
- Analyzing ad performance KPIs and ideating new concepts based on results
You'll need 3+ years of growth, performance, or digital design experience with direct ownership of paid creative and measurable results. You should be fluent in paid Meta, direct response fundamentals, and current ad trends. Expert-level skills in Figma and AI tooling are required; After Effects or Jitter experience is a bonus. You must have range across static and motion design, exceptional craft across typography/color/layout/motion, and the ability to work within design systems while flexing outside them when needed.
The role is hybrid (3-4 days/week in NYC office, required Tuesdays and Thursdays). You must be commutable to the NYC headquarters.
