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Clara is a fast-growing fintech company in Latin America providing payment solutions, corporate cards, bill pay, and financing to over 20,000 businesses. The company is backed by top-tier investors including Kaszek, Coatue, DST Global, and General Catalyst.
You will be a hands-on designer at the intersection of growth, performance marketing, and AI. Your primary focus is designing assets and experiences that drive Clara's acquisition engine across Mexico, Brazil, and Colombia—including ad creatives, landing pages, lifecycle journeys, and conversion flows. You will use AI tools as a core part of your daily workflow, from initial prompt to final asset delivery.
Key responsibilities:
- Design and produce performance creative at scale (static ads, video concepts, carousels, social assets) for Meta, Google, and LinkedIn using AI tools like Midjourney, Ideogram, Runway, and Figma AI combined with strong design craft.
- Design and optimize landing pages and conversion flows, applying CRO best practices and partnering with the Paid Media team to A/B test and iterate based on metrics.
- Use AI daily to accelerate creative production: generating visual variants, exploring concepts, drafting layouts, and turning briefs into testable assets in hours rather than weeks.
- Build and maintain a scalable creative system with templates, components, and brand-consistent asset libraries in Figma to enable faster shipping across three markets and three languages (Portuguese-BR, Spanish-MX, Spanish-CO).
- Partner with the Growth and Paid Media teams to interpret creative performance data, generate hypotheses, and feed learnings into the next iteration cycle.
- Run visual QA on assets and pages before launch to maintain brand consistency across the entire funnel.
- Scout, pilot, and adopt new AI design tools to keep the creative stack ahead of industry standards, documenting workflows for team-wide adoption.
- Use automation tools (n8n, Make, Zapier) to reduce repetitive production work and create scalable creative workflows.
Required qualifications:
- 2+ years of experience in growth design or performance/marketing design with measurable business impact.
- Strong portfolio demonstrating ad creatives, landing pages, or conversion-focused work (applications without a portfolio will not be considered).
- Active, daily user of AI tools—generative image/video tools (Midjourney, Ideogram, Runway) and LLMs (Claude, ChatGPT, Gemini) are part of your real workflow.
- Ability to write effective prompts: providing AI models with context, constraints, and references to get useful outputs quickly, knowing when to take over and finish by hand.
- Expert-level Figma proficiency; you think in components and systems, not one-offs.
- Conversion mindset: you track CTR, CVR, and CAC and use data to inform design decisions.
- Comfortable with experimentation: A/B tests, creative testing frameworks, and iterating based on results.
- Organized and able to handle multiple markets and formats in parallel.
- Comfortable communicating with both creative and analytical teams.
Nice-to-have qualifications:
- Experience with motion design (After Effects, Lottie, or AI-powered video tools).
- Hands-on experience building landing pages (Webflow, Framer, or similar).
- Experience with automation tools like n8n, Make, or Zapier for creative production workflows.
- Experience building custom GPTs, AI agents, or AI-assisted creative pipelines.
- Familiarity with GA4, Mixpanel, or attribution tools for creative performance analysis.