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Salary: USD 108,500 - 140,500 / annual
Virta Health is reversing metabolic disease through personalized nutrition, technology, and virtual care. The company has raised over $350M and partners with major health plans, employers, and government organizations.
The Lifecycle Campaign Manager is a hands-on individual contributor who translates lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. The role is approximately 70% lifecycle campaign execution, 20% campaign project management, and 10% cross-channel Growth initiatives.
Key responsibilities include:
- Partner with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel campaigns (email, mail, SMS) in Braze
- Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance, including audience segmentation, trigger logic, personalization, dynamic content, and A/B testing
- Monitor daily campaign health and track key conversion funnel metrics (engagement, conversion, activation, incremental lift, campaign efficiency) to identify optimization opportunities
- Own day-to-day campaign orchestration from intake through retrospective, including developing briefs, workback plans, coordinating assets and approvals, managing dependencies, and stakeholder communication
- Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks
- Support broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities
Within 90 days, you will develop working knowledge of Virta's member acquisition lifecycle, campaign calendar, core audience segments, and marketing technology stack; build cross-functional relationships; take on execution of standard and moderately complex campaigns; analyze performance and contribute testing recommendations; and implement AI-assisted workflows that improve campaign planning, execution, or reporting.
This role offers significant exposure to Marketing Operations, Data, Content, Design, and other Growth functions. Virta is a remote-first company with office hubs in Denver and San Francisco.
REQUIREMENTS:
- 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
- Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, or similar)
- Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, with ability to communicate requirements clearly to Marketing Operations and Data partners
- Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
- Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
- Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking
NICE-TO-HAVES:
- Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content
- Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review
- Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email
- Basic SQL, JSON, or data-schema literacy sufficient to collaborate effectively with technical partners
- Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team
