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Honeydew is a digital-first dermatology platform enabling access to licensed specialists, FDA-approved treatments, and ongoing support in 24 hours versus the industry average of 6 months. The company is building a tech-forward, AI-powered platform to serve hundreds of millions globally with science-backed skin treatments.
As Growth Associate for Paid Media, you will own the operational execution of Honeydew's paid social and creator engine, which is currently one of the company's highest-performing growth channels. Reporting to Martha Collins (Head of Paid Social & Creator Partnerships), you will work directly with the Growth team led by Connor Kreutz in New York City.
Key responsibilities include: managing the production brief pipeline for creative assets and video content; preparing and QA-ing ads for launch on Meta and TikTok (the team runs 75+ unique ads weekly); supporting agency partnerships on approvals and media buying; and owning reporting and analytics to surface creative performance insights. Your core mission is to remove the executional burden from senior operators so they can focus on high-leverage work: sourcing talent, managing creator partnerships, and developing integrated creative strategy.
You will need 1–3 years of paid social, growth, or marketing operations experience at a consumer brand or agency. Required skills include hands-on proficiency with Meta and TikTok Ads Managers (trafficking, QA, launching at volume), ability to brief high-performing creative (static and video), strong organizational skills to manage a fast-moving pipeline, comfort reading and reporting on performance data, and sharp QA instincts. Nice-to-have skills include basic creative/design/video editing literacy, familiarity with analytics tools (GA4, Looker Studio), and exposure to healthcare or regulated industries.
This is a hands-on, early-career growth role with real ownership and a clear path to grow as the channel scales. You'll gain front-row insight into how a high-velocity paid social engine operates at a venture-backed healthtech company solving a massive market problem.
