SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 195,000 - 280,000 / annual
At Affirm, you'll own the strategy and systems that drive product marketing excellence across the B2B organization. This is a senior individual contributor role that combines portfolio-wide strategic leadership with hands-on ownership of critical, ambiguous cross-portfolio opportunities.
You'll synthesize merchant, consumer, market, and performance insights across Affirm's product portfolio to shape shared strategy, strengthen the merchant narrative, and guide product and go-to-market investments. You'll establish frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams, creating leverage across the broader Product Marketing organization.
Key responsibilities include:
- Developing and evolving Affirm's merchant story, messaging architecture, and proof points; partnering with Brand and Marketing teams to activate it across priority channels
- Establishing operating rhythms that sustain alignment across Product, GTM, Revenue, Partnerships, Analytics, and Marketing teams, with deeper coordination at critical moments (planning, forecasting, launches, strategic opportunities)
- Partnering with Revenue Enablement to translate the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations
- Owning the Client Advisory Board and broader merchant feedback loops; turning insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot opportunities
- Leading a limited number of high-priority, ambiguous initiatives such as strategic commerce and payments platform partnerships or new market launches
- Modeling Affirm's values, setting a high bar for cross-functional collaboration, and coaching others to do their best work
The Product Marketing team is the connective tissue across Product, Analytics, Revenue, and Marketing, building shared understanding of who Affirm serves, what matters to them, and how to drive adoption and growth. You'll be a storyteller who makes complex products easy to understand and gives merchants and consumers a clear, compelling reason to choose Affirm.
REQUIREMENTS:
- 12+ years of experience in product marketing, product strategy, or related field, with depth in B2B payments, fintech, commerce, or platform businesses
- Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area
- Strong portfolio storyteller who can connect complex products into clear narratives for senior leaders, merchants, and partners
- Exceptional strategic and business judgment; ability to turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations
- Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing
- Strong self-serve analytical skills; comfortable using SQL, dashboards, and AI-assisted analysis to investigate questions, test hypotheses, and decide when to scale, adjust, or stop
- High AI fluency and track record of improving quality and speed of own work while helping others do the same, using AI for synthesizing research, analyzing data, automating workflows, and building reusable tools
- Experience building reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launches, and measurement across teams
